Comments on: Designing at Google, two approaches http://www.vostokstudio.com/blog/designing-at-google-two-approaches This is where the Vostok Studio crew blogs Tue, 07 Feb 2012 15:13:04 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Gucko.gucko http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-2225 Gucko.gucko Sat, 21 Nov 2009 22:38:25 +0000 http://www.vostok.es/blog/?p=798#comment-2225 Nice dude Nice dude

]]> By: ignacio http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-1896 ignacio Fri, 03 Apr 2009 12:07:42 +0000 http://www.vostok.es/blog/?p=798#comment-1896 Pobre Douglas, ahora que se va a twitter. http://www.elpais.com/articulo/internet/Google/negocia/compra/Twitter/186/millones/elpeputec/20090403elpepunet_1/Tes Ya veo la escena http://www.youtube.com/watch?v=tcW-N1l67kw Pobre Douglas, ahora que se va a twitter.

http://www.elpais.com/articulo/internet/Google/negocia/compra/Twitter/186/millones/elpeputec/20090403elpepunet_1/Tes

Ya veo la escena

http://www.youtube.com/watch?v=tcW-N1l67kw

]]> By: Inaki http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-1866 Inaki Fri, 27 Mar 2009 10:26:35 +0000 http://www.vostok.es/blog/?p=798#comment-1866 Yo a esas dos aproximaciones les veo sencillamente usos distintos. Que por supuesto Google no hace. Google hace A en ocasiones evidentes de uso B. Ejemplo de uso A cuando podría ser B es Google Adwords no? Yo a esas dos aproximaciones les veo sencillamente usos distintos. Que por supuesto Google no hace. Google hace A en ocasiones evidentes de uso B.

Ejemplo de uso A cuando podría ser B es Google Adwords no?

]]> By: Ariel Guers http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-1857 Ariel Guers Wed, 25 Mar 2009 13:28:04 +0000 http://www.vostok.es/blog/?p=798#comment-1857 I don't consider A and B to be opposites, really. But testing 41 shades and letting metrics decide wich shade of blue is "correct" might work as it might yield success (as Mayer asserts). It might work, but it isn't design. B is design. A can be design. Letting A/B testing decide is engineering, or something else but it isn't design. Design problems are wicked problems, ill-defined per definition. If you can define a problem with clear parameters it isn't design. I don’t consider A and B to be opposites, really.
But testing 41 shades and letting metrics decide wich shade of blue is “correct” might work as it might yield success (as Mayer asserts). It might work, but it isn’t design.

B is design. A can be design. Letting A/B testing decide is engineering, or something else but it isn’t design.
Design problems are wicked problems, ill-defined per definition. If you can define a problem with clear parameters it isn’t design.

]]> By: Sam http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-1852 Sam Tue, 24 Mar 2009 18:22:40 +0000 http://www.vostok.es/blog/?p=798#comment-1852 @ignacio, "peeing up the wrong wall" would be a similarly themed suitable translation. @ignacio, “peeing up the wrong wall” would be a similarly themed suitable translation.

]]> By: Gorka Beaumont http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-1851 Gorka Beaumont Tue, 24 Mar 2009 17:50:05 +0000 http://www.vostok.es/blog/?p=798#comment-1851 "Sticking your nose in?" “Sticking your nose in?”

]]> By: ignacio http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-1849 ignacio Tue, 24 Mar 2009 17:03:16 +0000 http://www.vostok.es/blog/?p=798#comment-1849 Lo habría puesto en ingles pero no sé como se dice mear fuera del tiesto con el mismo "charm" que tiene en español :P Lo habría puesto en ingles pero no sé como se dice mear fuera del tiesto con el mismo “charm” que tiene en español :P

]]> By: ignacio http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-1848 ignacio Tue, 24 Mar 2009 16:48:22 +0000 http://www.vostok.es/blog/?p=798#comment-1848 Para mi que el amigo Douglas se mea fuera del tiesto Claramente si tienes posibilidades (como Google) siempre es A, otra cuestión es que por falta de recursos (entiendase como posibilidades de testeo o tiempo para realizar el trabajo) la experiencia y talento del diseñador sea una pieza clave. Lo que me resulta chocante es que si hay una empresa en el mundo que sabes que el trabajo del diseñador gráfico va a ser limitado y además supertestado esa es google. Estamos hablando de un monstruo que tiene publicadas 30 aplicaciones, y con una línea de trabajo clarisima. Evidentemente entiendo que el amigo Douglas (que es un crack) no sea el hombre idoneo para este tipo de proceso, pero tampoco entiendo la queja y creo que no hay mucho debate al respecto de si A o B. Seguramente en Yahoo sería feliz. Para mi que el amigo Douglas se mea fuera del tiesto

Claramente si tienes posibilidades (como Google) siempre es A, otra cuestión es que por falta de recursos (entiendase como posibilidades de testeo o tiempo para realizar el trabajo) la experiencia y talento del diseñador sea una pieza clave.

Lo que me resulta chocante es que si hay una empresa en el mundo que sabes que el trabajo del diseñador gráfico va a ser limitado y además supertestado esa es google.

Estamos hablando de un monstruo que tiene publicadas 30 aplicaciones, y con una línea de trabajo clarisima.

Evidentemente entiendo que el amigo Douglas (que es un crack) no sea el hombre idoneo para este tipo de proceso, pero tampoco entiendo la queja y creo que no hay mucho debate al respecto de si A o B.

Seguramente en Yahoo sería feliz.

]]> By: sebadog http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-1847 sebadog Tue, 24 Mar 2009 16:02:53 +0000 http://www.vostok.es/blog/?p=798#comment-1847 it depends ;) it depends ;)

]]> By: Olga Revilla http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-1846 Olga Revilla Tue, 24 Mar 2009 15:57:17 +0000 http://www.vostok.es/blog/?p=798#comment-1846 My hearts says B. My brain says A. Or is the opposite? My hearts says B. My brain says A. Or is the opposite?

]]> By: Ana Belén Ramón http://www.vostokstudio.com/blog/designing-at-google-two-approaches/comment-page-1#comment-1845 Ana Belén Ramón Tue, 24 Mar 2009 15:31:02 +0000 http://www.vostok.es/blog/?p=798#comment-1845 and supporting Approach A, Marissa Mayer said a few days ago: "Google and other Internet companies are doing design in a whole new way, because the Internet has really opened up opportunities for us to be very data driven. When you have a large user base, you can basically have a large sample size. So we take small percentages of our users that ultimately add up to 100,000, 200,000 people, and run a new design on them, and we can mathematically tell – based on a sort of metrics – which design is better. [...] So, for example, when we were picking the light blue on the top of the result page, we picked two different designers involved who each picked a different shade of blue. And we couldn’t figure out which blue was better, so we decided to run them both. And then when the results came back, we thought that was so interesting; we then went on to run every shade of blue in between. [...] And what’s really amazing is you can actually plot a curve of how well users are responding to this, and find the local maxima on that curve. You can actually mathematically prove that your design is correct." http://www.wowowow.com/politics/lesley-stahl-marissa-mayer-google-search-products-242531?page=0%2C5 and supporting Approach A, Marissa Mayer said a few days ago:

“Google and other Internet companies are doing design in a whole new way, because the Internet has really opened up opportunities for us to be very data driven. When you have a large user base, you can basically have a large sample size. So we take small percentages of our users that ultimately add up to 100,000, 200,000 people, and run a new design on them, and we can mathematically tell – based on a sort of metrics – which design is better.

[...] So, for example, when we were picking the light blue on the top of the result page, we picked two different designers involved who each picked a different shade of blue. And we couldn’t figure out which blue was better, so we decided to run them both. And then when the results came back, we thought that was so interesting; we then went on to run every shade of blue in between.

[...] And what’s really amazing is you can actually plot a curve of how well users are responding to this, and find the local maxima on that curve. You can actually mathematically prove that your design is correct.”

http://www.wowowow.com/politics/lesley-stahl-marissa-mayer-google-search-products-242531?page=0%2C5

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