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	<title>The Vostok blog &#187; Information Architecture</title>
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	<link>http://www.vostokstudio.com/blog</link>
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		<title>&#039;101 things I learned in architecture school&#039; in Spanish</title>
		<link>http://www.vostokstudio.com/blog/2012/03/101-things-i-learned-in-architecture-school-in-spanish/</link>
		<comments>http://www.vostokstudio.com/blog/2012/03/101-things-i-learned-in-architecture-school-in-spanish/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 09:10:29 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostokstudio.com/blog/?p=3600</guid>
		<description><![CDATA[We&#8217;re pretty big fans of this book at the studio. Javier included it in his list, &#8216;The 26 books that shaped me as an interaction designer&#8216;. Thanks to Bruno Teixidor we now know that it&#8217;s available in Spanish. Things we love about it: it&#8217;s concise without losing scope, its simple without losing depth. All in [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.vostokstudio.com/blog/wp-content/uploads/2012/03/DSC_0239.jpg" alt="" title="DSC_0239" width="520" height="693" class="aligncenter size-full wp-image-3601" /></p>
<p>We&#8217;re pretty big fans of this book at the studio. Javier included it in his list, &#8216;<a href="http://www.vostokstudio.com/blog/the-26-books-that-made-me-an-interaction-designer">The 26 books that shaped me as an interaction designer</a>&#8216;. Thanks to Bruno Teixidor we now know that it&#8217;s available in Spanish.</p>
<p>Things we love about it: it&#8217;s concise without losing scope, its simple without losing depth. All in all, a book that helps you understand how much interaction design and architecture are linked. It makes you aware of the importance of <strong>process in design</strong>, the importance of space (<strong>negative space and positive space</strong>) and <strong>function</strong>.</p>
<p>You can buy it online <a href="http://www.amazon.es/cosas-aprend%C3%AD-Escuela-Arquitectura-Lecturas/dp/8415289219">here</a>.</p>
]]></content:encoded>
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		<title>Movistar Video imagined by Vostok</title>
		<link>http://www.vostokstudio.com/blog/2011/05/movistar-video-imagined-by-vostok/</link>
		<comments>http://www.vostokstudio.com/blog/2011/05/movistar-video-imagined-by-vostok/#comments</comments>
		<pubDate>Fri, 27 May 2011 12:15:54 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[Designed at home]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[New Services]]></category>
		<category><![CDATA[our videos]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=3030</guid>
		<description><![CDATA[We were hired by Movistar, a high-powered Spanish telecom with important international presence, to envision the best solution for what their online video and television service should be like. We have spent the last few months designing it and collaborating with Movistar&#8217;s UX team. And we are incredibly proud of the results. It&#8217;s the product [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Check it out in our portfolio" href="http://vostokstudio.com/portfolio/movistarvideo"><img style="border: none;" class="aligncenter size-full wp-image-3037" title="movistar-video-teaser" src="http://www.vostok.es/blog/wp-content/uploads/2011/05/movistar-video-teaser.jpg" alt="" width="520" height="264" /></a></p>
<p>We were hired by Movistar, a high-powered Spanish telecom with important international presence, to envision the best solution for what their online video and television service should be like. We have spent the last few months designing it and collaborating with Movistar&#8217;s UX team. And we are incredibly proud of <a href="http://vostokstudio.com/portfolio/movistarvideo">the results</a>.</p>
<p>It&#8217;s the product of months of work but, most importantly, it&#8217;s a representation of Vostok&#8217;s design principles: it&#8217;s simple, it&#8217;s elegant, it&#8217;s honest.</p>
<p>The premise: An online service for film, TV series and linear TV that could be accessed anytime, anywhere. For clients and non-clients. Our solution: a native grid system that responds to a set pattern of interactions that work across all platforms (PC, TV and mobile phones).</p>
<p>To share our thought process we have uploaded a slideshow that puts together the design premises we kicked off with. And <a href="http://vostokstudio.com/portfolio/movistarvideo">a webpage that shows a selection of the design</a> aspects in the final product we find most interesting.</p>
<p>Last, but not least we release a video made in collaboration with <a href="http://riotcinema.com/">Riot Cinema</a> that is the perfect accompaniment to this product. Don&#8217;t forget to <a href="http://vostokstudio.com/portfolio/movistarvideo">check it out</a> <img src='http://www.vostokstudio.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Curious to know <a href="http://www.twitter.com/vostokstudio">what you think</a>. </p>
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		<title>Documenting the #spanishrevolution in real time</title>
		<link>http://www.vostokstudio.com/blog/2011/05/documenting-the-spanishrevolution-in-real-time/</link>
		<comments>http://www.vostokstudio.com/blog/2011/05/documenting-the-spanishrevolution-in-real-time/#comments</comments>
		<pubDate>Fri, 20 May 2011 13:01:44 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Politics and Society]]></category>
		<category><![CDATA[Rants]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=3012</guid>
		<description><![CDATA[Thousands of protesters have gathered in Madrid’s Puerta del Sol for the past five days. They demand jobs, economic equality, and “real democracy” hoping to make a difference in the upcoming elections, when they (we) will vote for new municipal councils and regional governments. The Madrid electoral board is pushing to have the protest banned [...]]]></description>
			<content:encoded><![CDATA[<p>Thousands of protesters have gathered in Madrid’s Puerta del Sol for the past five days. They demand jobs, economic equality, and “real democracy” hoping to make a difference in the upcoming elections, when they (we) will vote for new municipal councils and regional governments.</p>
<p>The Madrid electoral board is pushing to have the protest banned before the elections. To defy the ban people must get together and sign a petition. And they are. From all over the world. And <a href="http://live-actuable.ipq.co/">a map is registering it all live</a>.</p>
<p><a href="http://live-actuable.ipq.co/"><img class="aligncenter size-full wp-image-3013" style="border: none;" title="Screen shot 2011-05-20 at 2.33.05 PM" src="http://www.vostok.es/blog/wp-content/uploads/2011/05/Screen-shot-2011-05-20-at-2.33.05-PM.png" alt="" width="520" height="318" /></a></p>
<p>There are only two things I have to say:</p>
<ul>
<li>You would never ever find this kind of map coming from traditional spanish mainstream media. And that says something.</li>
<li>It&#8217;s a great example of a simple but powerful mesh between mapping, information design and political awareness.</li>
</ul>
<p>Kudos to <a href="http://vizzuality.com/">Vizzuality</a> and <a href="http://actuable.es/">Actuable</a> for documenting and sharing this real time. Not only for Spain but for the world.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Neurath&#039;s ISOTYPE: words divide, pictures unite</title>
		<link>http://www.vostokstudio.com/blog/2011/02/isotype-how-words-divide-and-pictures-unite/</link>
		<comments>http://www.vostokstudio.com/blog/2011/02/isotype-how-words-divide-and-pictures-unite/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 17:55:32 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2783</guid>
		<description><![CDATA[The universal language of love? How about the universal language of pictograms? Javier Cañada talked about the ISOTYPE (International System of Typographic Picture Education) project in 2002. It&#8217;s hightime we made reference to it again. The project was created by Otto Neurath and designed by Gerd Arntz and is believed to be the base upon [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.vostok.es/blog/wp-content/uploads/2011/02/isotype-image.jpg"><img src="http://www.vostok.es/blog/wp-content/uploads/2011/02/isotype-image.jpg" alt="" title="isotype-image" width="520" height="524" class="aligncenter size-full wp-image-2807" /></a></p>
<p>The universal language of love? How about the universal language of pictograms?</p>
<p>Javier Cañada talked about the <a href="http://www.gerdarntz.org/isotype">ISOTYPE</a> (International System of Typographic Picture Education) project <a href="http://www.terremoto.net/las-palabras-separan-las-imagenes-unen-otto-neurath">in 2002</a>. It&#8217;s hightime we made reference to it again. The project was created by <a href="http://es.wikipedia.org/wiki/Otto_Neurath">Otto Neurath</a> and designed by <a href="http://es.wikipedia.org/wiki/Gerd_Arntz">Gerd Arntz</a> and is believed to be the base upon which the <a href="http://www.aiga.org/content.cfm/about">AIGA</a> was built on.</p>
<blockquote><p>Neurath recognised something crucial to the theory of communication, through creating icons of objectivity. Since a considerable part of the information to which an individual is exposed is optically processed, as Gestalt Theory and perceptual psychology were able to demonstrate at the end of the 19th century, it can be conclusive that information must be visualised or data must be transformed into pictures in order to be perceived at all.</p>
<p><cite><a href="http://www.heise.de/tp/r4/artikel/2/2173/2.html">Frank Hartmann</a></cite></p></blockquote>
<p>A <a href="http://www.waterstones.com/waterstonesweb/products/ed+annink/max+bruinsma/gerd+arntz/7317689/">new book</a> on Arntz was edited last year by designers Ed Annink and Max Bruinsma. If you&#8217;re lucky enough to be in London before March, <a href="http://www.vam.ac.uk/whatson/event/861/isotype-international-picture-language-1727/">don&#8217;t forget to check out the exhibition on ISOTYPE</a> at the Victoria &#038; Albert Museum in London.</p>
<p>If you want to read more, Neurath&#8217;s book <a href="http://imaginarymuseum.org/MHV/PZImhv/NeurathPictureLanguage.html">International Picture Language</a> is a good start.</p>
<p><strong>UPDATE (12 Feb, 2011)</strong><br />
Katie Treggiden, from <a href="http://confessionsofadesigngeek.wordpress.com/2011/02/19/out-and-about-isotype/">&#8216;Confessions of a design geek&#8217;</a>, has a great account of the V&#038;A exhibit, with a bit more insight about the history of the ISOTYPE project and pictures of the exhibition.</p>
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		<slash:comments>3</slash:comments>
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		<title>Design principles for the iPad you must never forget</title>
		<link>http://www.vostokstudio.com/blog/2011/02/design-principles-for-the-ipad-you-must-never-forget/</link>
		<comments>http://www.vostokstudio.com/blog/2011/02/design-principles-for-the-ipad-you-must-never-forget/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 21:01:25 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[News Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2665</guid>
		<description><![CDATA[Javier gave a conference about iPad design a few months ago in the iPadMadCamp conference. We thought it&#8217;d be interesting to recover what we said and share it with those of you out there giving iPad design a shot. Design principles for the iPad by Vostok View more documents from Vostok Studio If you want [...]]]></description>
			<content:encoded><![CDATA[<p>Javier gave a conference about iPad design a few months ago in the <a href="http://ipadmadcamp.jottit.com/">iPadMadCamp</a> conference. We thought it&#8217;d be interesting to recover what we said and share it with those of you out there giving iPad design a shot.</p>
<div style="width:477px" id="__ss_6877457"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/VostokDesign/diseno-ipadextendedenglish" title="Design principles for the iPad by Vostok">Design principles for the iPad by Vostok</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/6877457" width="477" height="510" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/VostokDesign">Vostok Studio</a> </div>
</p></div>
<p>If you want a copy, <a href="http://www.vostok.es/blog/wp-content/uploads/2011/02/Design-principles-for-iPad-by-Vostok.pdf">here&#8217;s the PDF</a>.</p>
]]></content:encoded>
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		<title>Online newspaper design: expired vs. modern</title>
		<link>http://www.vostokstudio.com/blog/2011/01/online-newspaper-design-expired-vs-modern/</link>
		<comments>http://www.vostokstudio.com/blog/2011/01/online-newspaper-design-expired-vs-modern/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 18:33:42 +0000</pubDate>
		<dc:creator>javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[News Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2626</guid>
		<description><![CDATA[We&#8217;ve been ruminating on this subject for some time now but hadn&#8217;t had the time to organize our thoughts and jot them down. The opportunity came a couple of days ago when Mario García, newspaper design guru, asked specialists what they thought a modern newspaper design should look like. You can read what we had [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been ruminating on this subject for some time now but hadn&#8217;t had the time to organize our thoughts and jot them down. The opportunity came a couple of days ago when <a href="http://garciamedia.com/about/bio/dr_mario_r_garcia">Mario García</a>, newspaper design guru, asked specialists what they thought a <a href="http://garciamedia.com/blog/articles/when_is_a_newspapers_design_too_modern">modern newspaper design should look like</a>. You can read what we had to say in <a href="http://garciamedia.com/blog/articles/when_is_a_newspapers_design_too_modern">García&#8217;s original post </a>but the subject is worth expanding on.</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/online-newspapers4.png" alt="" title="online-newspapers" width="520" style="border:none;" height="540" class="alignnone size-full wp-image-2662" /></p>
<p>In short:</p>
<p>In 1998, former Apple, former Microsoft, now journalist and consultant <a href="http://lindastone.net/about/">Linda Stone</a>, coined the term<a href="http://en.wikipedia.org/wiki/Continuous_Partial_Attention"> Continuous Partial Attention</a>. This should be the fundamental concept behind online newspaper design, what sets the difference between design that is modern and design that is expired.</p>
<p>Before the immediacy of the web, before feed readers, Facebook and Twitter, it took us 20 to 40 minutes to read a newspaper everyday. Today, we no longer read information in blocks, we scan for it or come by it in snippets. One article here, another one there. By the end of the day we have tailored our own newspaper with information gathered from all sorts of sources: blogs, newspapers, magazines. But it didn&#8217;t take us 40 minutes, it took us the entire day. I think there&#8217;s something there going on for newspapers if only they had the courage to move forward and forget about their print inheritance.</p>
<p>How can newspapers embrace this? By providing us with a homepage that:</p>
<ul>
<li>is easy to read, that is not cluttered or where I have to <a href="http://www.informationarchitects.jp/en/wired-on-ipad-just-like-a-paper-tiger/">zig zag between columns</a>.</li>
<li>is continuously updated, and where updates are visible.</li>
<li>doesn&#8217;t tell me what&#8217;s the most important news of the day but gives me the latest and allows me to set my own hierarchy.</li>
<li>is designed to make information king (not the ads).</li>
<li>visual, where without having to read much, photos can aid me to know what the story is about.</li>
<li>can work in my iPad, where I don&#8217;t have to zoom in hundreds of times to reach a link.</li>
<li>can inform me both superficially (online) and in-depth (to read later in my iPad).</li>
<li>doesn&#8217;t organize the news into absurd sections (culture, politics, sports), but classifies it into easy to identify/searchable tags.</li>
</ul>
<p>We&#8217;ll keep touching on this subject in the future. In the meantime, let us know if you think we have left anything out in the comments.</p>
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		<slash:comments>11</slash:comments>
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		<title>The 26 books that shaped me as an interaction designer</title>
		<link>http://www.vostokstudio.com/blog/2011/01/the-26-books-that-made-me-an-interaction-designer/</link>
		<comments>http://www.vostokstudio.com/blog/2011/01/the-26-books-that-made-me-an-interaction-designer/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 18:43:11 +0000</pubDate>
		<dc:creator>javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>
		<category><![CDATA[Theory]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2586</guid>
		<description><![CDATA[When recalling the sources that taught me and influenced me as an interaction designer many things come to mind: presentations, movies, observation, experience&#8230; and obviously books. I&#8217;ve been asked many times about my &#8220;recommended books for someone who&#8217;s starting in the field&#8221; and I never know where to start. The truth is that most of [...]]]></description>
			<content:encoded><![CDATA[<p>When recalling the sources that taught me and influenced me as an interaction designer many things come to mind: presentations, movies, observation, experience&#8230; and obviously books. I&#8217;ve been asked many times about my &#8220;recommended books for someone who&#8217;s starting in the field&#8221; and I never know where to start. The truth is that most of the readings I&#8217;d recommend are not *on interaction design* but rather on surrounding disciplines. Here are the 25 (now updated to 26) that most influenced me:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/portadas1.png" alt="" style="border:none;" title="portadas" width="525" height="506" class="aligncenter size-full wp-image-2604" /></p>
<p><br/></p>
<p><a href="http://www.amazon.com/World-as-Design-Otl-Aicher/dp/3433024049">The World as Design</a><br />
Otl Aicher</p>
<p>Honesty and design. It&#8217;s a book about integrity, about what decisions should be made, when and why. My favorite book about design, it has really changed the way I see my profession.</p>
<p>The book is a series of essays written by Aicher relating to all sorts of things; from how the Eameses designed chairs to the morals behind choosing one color over another to paint a house fa√ßade. This book made me understand that there is a reason for everything and every design decision should have a reasoning behind it.</p>
<p><br/></p>
<p><a href=" http://www.amazon.com/101-Things-Learned-Architecture-School/dp/0262062666<br />
">101 Things I Learned in Architecture School</a><br />
Matthew Frederick</p>
<p>It&#8217;s a tiny book about the basics of architecture and therefore, about the basics of the relationship between people and space. It&#8217;s very interesting because it gives you good advice for whenever you need to think about information architecture in terms of environments, just as an urbanist would. Not what happens inside a page but how to receive a user, how to guide him, what should the paths look like. When to make &#8220;open spaces&#8221; and when to make aisles, etc.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Designing-People-Henry-Dreyfuss/dp/1581153120/ref=sr_1_1?s=books&#038;ie=UTF8&#038;qid=1294409561&#038;sr=1-1">Designing for People</a><br />
Henry Dreyfuss</p>
<p>Dreyfuss designed many iconic objects we still use nowadays. He was also the first one to apply human factors to his designs. He stated that the characteristics of the human body should be taken into account when desiging something for human use. The idea was revolutionary and completely against the design of his time (the 50&#8242;s), which was much more worried about forms that would sell well.</p>
<p>On <em>Designing for People </em> he exposes his ideas along with some thoughts on how to run a studio, its processes and methodologies. A classic.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Universal-Principles-Design-William-Lidwell/dp/1592530079 ">Universal Principles of Design<br />
</a>William Lidwell</p>
<p>A great compliation on design principles (behavioral, mostly). Each principle is carefully explained; on one side of the page with text, on the other with illustrations or diagrams. Perfect to learn the basics and see them in action; it conveys the message clearly using excellent examples.</p>
<p>It touches on many subjects, among them: how appearance influences people, how many options are optimal, how to order stuff&#8230; It&#8217;s a must for anybody who wants to understand how users make decisions.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Psychology-Everyday-Things-Donald-Norman/dp/0465067093">The Psychology of Everyday Things</a><br />
Donald Norman</p>
<p>A great introduction to cognitive psychology applied to design. Very good at helping understand how we relate to the objects that surround us and the things that go on in our minds. Norman introduces the concept of affordance, among many others, one of the few things I try to always keep in mind when designing.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Industrial-Design-Reader-Carma-Gorman/dp/1581153104">The Industrial Design Reader</a><br />
Carma Gorman</p>
<p>A compilation of readings (articles, essays, excerpts&#8230;) on design, architecture and the like. I&#8217;d say 80% is still applicable to interaction design no matter the year the texts were written (some are from 19th century and very valid).</p>
<p>It&#8217;s a good book to help remind us that, even before our times, great minds put a lot of time and effort into thinking how things should be made. It helps me keep focus and give foundations to what I do.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Invisible-Computer-Products-Information-Appliances/dp/0262640414">The Invisible Computer</a><br />
Donald Norman</p>
<p>This book by Norman has a few extremely good chapters on how design (as user experience), technology and marketing interrelate in a project and the role each one should play. It provides you with (and helps you understand) the whole picture; how technological products are made and why most of the time we fail.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Information-Architects-Richard-Saul-Wurman/dp/1888001380">Information Architects</a><br />
Richard Saul Wurman</p>
<p>Wurman coined the term &#8220;information architecture&#8221; and uses it in a slightly different way to what we are used to. We think of it as structures of webpages, he thought of it as what we now call &#8220;information design&#8221;. The book is a great compilation of examples by excellent designers on how to shape information in a way that conveys the message more efficiently (most of the times that means visually).</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Ambient-Findability-What-Changes-Become/dp/0596007655 ">Ambient Findability</a><br />
Peter Morville</p>
<p>Morville, one of the founding fathers of information architecture, wrote this excellent book about how information acquires new dimensions when leaving the realm of the traditional website. He talks about how GPS, RFID, sensors and many other technologies are creating new forms of data that make information more meaningful. To me, this book was a great introduction to the value of metadata, the internet of things and geoeverything.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Being-Digital-Nicholas-Negroponte/dp/0679762906 ">Being Digital</a><br />
Nicholas Negroponte</p>
<p>It&#8217;s the bible of the digital realm, a book that sheds light on the consequences of converting everything to ones and zeroes. Most of what he says on the book is stuff almost everyone knows now but back then: it was shocking. It should be a mandatory read for some policy makers even today.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Inside-Steves-Brain-Leander-Kahney/dp/1591841984 ">Inside Steve&#8217;s Brain</a><br />
Leander Kahney</p>
<p>Learn marketing, design, communication and product strategy from Steve Jobs. Who else could teach it better? The book is half biography half chronicle about Jobs and Apple. It goes deep into many issues in a very entertaining style. Some chapters are worth their weight in caviar. The book was last year&#8217;s Vostok  present to our clients.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Designing-Pleasurable-Products-Patrick-Jordan/dp/0415298873 ">Designing Pleasurable Products</a><br />
Patrick Jordan</p>
<p>Forget Donald Norman&#8217;s &#8220;Emotional Design&#8221;. If you want to know about emotional design then get this book. It&#8217;s entertaining and rigorous and it has everything you need to know about how emotions play a role in the way we choose and use products.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Praise-Shadows-Junichiro-Tanizaki/dp/0918172020 ">In Praise of Shadows</a><br />
Junichiro Tanizaki</p>
<p>It&#8217;s japanese aesthetics in prose poetry. It speaks about organic materials, objects that age gracefully and the beauty of imperfection. It describes the secret pleasure of wabi-sabi.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Wabi-Sabi-Artists-Designers-Poets-Philosophers/dp/1880656124 ">Wabi-Sabi: for Artists, Designers, Poets &#038; Philosophers</a><br />
Leonard Koren</p>
<p>A great essay on wabi-sabi, that side of Japanese aesthetics that looks into the graceful decadence of materials, seductive imperfection, shadows, organic materials, wood, ceramics and beautiful rusty colors. To me, modernism is great but sometimes you just need a break, a good break, not one of those breaks that postmo hipster boys have in store.</p>
<p><br/></p>
<p><a href="http://www.amazon.de/Braun-Jahre-Produktinnovationen-Bernd-Polster/dp/3832173641 ">Braun: 50 Jahre Produktinnovationen</a><br />
Bernd Polster</p>
<p>Braun is the Apple of the 20th century. This book is a catalog of all the stuff produced by Braun during the past 50 years. You can see the influence of the Ulm School of Design, Dieter Rams, Hans Gugelot, Otl Aicher&#8230; And also learn through colorful examples how Oral-B ruined the best design driven company that&#8217;s ever existed. The book was a gift from my students some years ago and I go back to it when I need inspiration for use of color, layout, etc. Full disclosure: Dieter Rams is one of my prophets.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Digital-Diagrams-Statistical-Information-Effectively/dp/0823015726 ">Digital Diagrams</a><br />
Trevor Bounford</p>
<p>I lend this book to whoever asks me to recommend a book on information design that&#8217;s not just theory. Edward Tufte is fine but it may leave you clueless about how to start. This book will give you many examples and even Illustrator tips on how to visually display data. A great book to have around.</p>
<p><br/></p>
<p><a href="http://www.abebooks.com/servlet/BookDetailsPL?bi=3976332090&#038;searchurl=an%3Daicher%252C%2Botl%26sts%3Dt%26x%3D0%26y%3D0">The Kitchen is for Cooking</a><br />
Otl Aicher</p>
<p>Aicher had to redesign a kitchen. In the process he learnt so much about how everything works inside, an entire microuniverse, that he decided to write a book about all his findings. I consider it a great example on how to understand contexts of use, which are often wider and more complex than expected.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Typographie-German-Otl-Aicher/dp/3874396835/ref=sr_1_4?s=books&#038;ie=UTF8&#038;qid=1294422856&#038;sr=1-4">Typography</a><br />
Otl Aicher</p>
<p>There are many books on typography and I confess that I&#8217;ve only read a few but, boy is this one good. It makes you feel a complete ingnorant. What&#8217;s wonderful about is that  it makes you understand how people read so you can make design decisions on how to display your type. You have to read a good book on typography before you design anything intended to be read and this is probably one of the top books to aide you.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Bauhaus-Our-House-Tom-Wolfe/dp/055338063X ">From Bauhaus to Our House</a><br />
Tom Wolfe</p>
<p>Good modernists sometimes get so fed up with ourselves that we need a break. Wolfe&#8217;s book is a satirical essay on the modernist madness and all those &#8220;white shoe boxes&#8221; derived from the first Bauhaus buildings. Is there a modernist aesthetic and you just used it without being it a derivation of function? Perhaps you are modernist-sick. Go get the book.</p>
<p><br/></p>
<p><a href="http://www.agapea.com/libros/Conversaciones-con-Jean-Prouve-isbn-8425219957-i.htm">Conversations with Jean Prouvé</a><br />
Armelle Lavalou</p>
<p>A tiny but marvelous book on how an industrial designer thinks and works. In this book Prouvé is extremely honest and modest, a quality difficult to find in today&#8217;s designers. He was also a real innovator in materials, form and structure. The way the book is written is like having the master talking about himself in front of you.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Zeichensysteme-Visuellen-Kommunikation-Architekten-Organisatoren/dp/3433026505">Sistemas de Signos en la Comunicación Visual / Zeichensysteme Der Visuellen Kommunikation: Handbuch Fur Designer, Architekten, Planer, Organisatoren</a><br />
Martin Krampen and Otl Aicher</p>
<p>The book is worth its price just for one chapter, the one where Aicher explains the difference between analytical and synthetic information. It&#8217;s the first thing I teach to my students every year. When you know that, you know 30% of everything a designer that works with information needs.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624">The Tipping Point</a><br />
Malcolm Gladwell</p>
<p>It&#8217;s a great collection of stories about how people behave unexpectedly in certain situations. Gladwell is very good at pop psychology facts that sometimes are good for understanding user patterns or for provoking them.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Designing-Web-Usability-Jakob-Nielsen/dp/156205810X">Designing Web Usability</a><br />
Jakob Nielsen</p>
<p>An introductory classic. One of the books that started it all. Nielsen is not the guru he used to be but he deserves credit for this great compendium of applied human-computer interaction that kicked our profession in its initial days. The book was also great for convincing clients and &#8220;evangelizing&#8221;, if you ever want to use that word.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Think-Common-Sense-Approach-Usability/dp/0789723107">Don&#8217;t Make Me Think! A Common Sense Approach to Web Usability</a><br />
Steve Krugg</p>
<p>Krugg&#8217;s book is also an introductory classic; if Nielsen&#8217;s was about principles this one is about techniques. How to run a usability test without a white coat, how to report usability issues effectively, etc. Many examples and cartoons, easy to read (it took me less than 2 hours!). Very good for superbeginners who need to do usability tasks at their products. Also very good for those who&#8217;s job is not on the usability/design trench but need notions.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Corbusier-Talks-Students/dp/156898196">Le Corbusier Talks with Students</a><br />
Le Corbusier</p>
<p>Designers usually pretend to know a lot about Le Corbusier but they usually know little more than a few modern-design villas with beautiful horizontal shapes without understanding the reasons behind such decisions on form. This book summarizes many of his thoughts on design and architecture. Since the book is a transcript from his talks, it feels very natural and close. You end up learning a few things about systems and contexts from a discipline that has many things in common with interaction design.</p>
<p><strong>UPDATE (31 Jan, 2011)</strong></p>
<p><a href="http://www.amazon.com/Fountainhead-Centennial-Hardcover-Ayn-Rand/dp/0452286751/ref=sr_1_1?s=books&#038;ie=UTF8&#038;qid=1296464504&#038;sr=1-1">The Fountainhead</a><br />
Ayn Rand</p>
<p>Yes, a novel. Setting aside Rand&#8217;s political views, The Fountainhead is clearly a good story about honesty and values in creative work. The book is about an architect who fights the world to stay true to his beliefs on what a building should be. There is much about his views on architecture that matches what I consider good design. Also, all the character&#8217;s struggle to stay true to himself is a great teaching in a field where clients, peers and fashions have so much influence.</p>
<p>Read it when you feel you are senior enough, not too soon. And stay away from work when reading it. A summer vacation would be ideal.</p>
<blockquote><p>Javier Cañada leads <a href="http://www.vostok.es">Vostok</a>, a design and strategy studio that creates smart interactive products. You can follow him on twitter <a href="http://twitter.com/#!/javiercanada">@javiercanada</a> or at <a href="http://www.vostok.es/blog">Vostok&#8217;s blog</a>.</p></blockquote>
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		<title>Writer for the iPad by iA (in video)</title>
		<link>http://www.vostokstudio.com/blog/2011/01/writer-for-the-ipad-by-ia/</link>
		<comments>http://www.vostokstudio.com/blog/2011/01/writer-for-the-ipad-by-ia/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 11:15:25 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2516</guid>
		<description><![CDATA[The possibilities of the iPad are infinite. And there are two or three apps out there that are molding its future. One of them is Writer by iA.  It&#8217;s clean, simple and downright useful. It&#8217;s meant for you to focus on what&#8217;s important: your writing. No distractions. This dreamy video tutorial sets the mood to help [...]]]></description>
			<content:encoded><![CDATA[<p>The possibilities of the iPad are infinite. And there are two or three apps out there that are molding its future. One of them is <a href="http://www.informationarchitects.jp/en/the-pleasure-of-the-text/">Writer</a> by <a href="http://www.informationarchitects.jp/en/">iA</a>.  It&#8217;s clean, simple and downright useful.</p>
<p>It&#8217;s meant for you to focus on what&#8217;s important: your writing. No distractions.</p>
<p>This dreamy video tutorial sets the mood to help you see it in action:</p>
<p><iframe src="http://player.vimeo.com/video/18777877?title=0&amp;byline=0&amp;portrait=0" width="520" height="696" frameborder="0"></iframe></p>
<p>Other convenient functions on Writer: easy read, sync with dropbox, email content.</p>
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		<title>US troops, synthetic design and war</title>
		<link>http://www.vostokstudio.com/blog/2011/01/us-troops-synthetic-design-and-war/</link>
		<comments>http://www.vostokstudio.com/blog/2011/01/us-troops-synthetic-design-and-war/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 15:26:34 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Miscelanea]]></category>
		<category><![CDATA[Politics and Society]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2497</guid>
		<description><![CDATA[You&#8217;re in a foreign country. You&#8217;re stripped of means of communication. You need to survive. What do you do? You rely on the only true universal language: pictograms. Click here for high-res photo Click here for high-res photo Concepts any John Doe needs to convey: date, time, water, food, lodging. Concepts the US Army needs [...]]]></description>
			<content:encoded><![CDATA[<p>You&#8217;re in a foreign country. You&#8217;re stripped of means of communication. You need to survive. What do you do? You rely on the only true universal language: pictograms.</p>
<p style="text-align: center;"><a href="http://www.vostok.es/blog/wp-content/uploads/2011/01/iraq-visuallanguage-survival-images.jpg"><img class="size-full wp-image-2500 aligncenter" title="iraq-visuallanguage-survival-images" src="http://www.vostok.es/blog/wp-content/uploads/2011/01/iraq-visuallanguage-survival-images1.jpg" alt="" width="520" height="388" /></a></p>
<p>Click <a href="http://www.vostok.es/blog/wp-content/uploads/2011/01/iraq-visuallanguage-survival-images.jpg">here for high-res photo</a></p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2011/01/iraq-visuallanguage-survival-text1.jpg"><img class="aligncenter size-full wp-image-2501" title="iraq-visuallanguage-survival-text" src="http://www.vostok.es/blog/wp-content/uploads/2011/01/iraq-visuallanguage-survival-text1.jpg" alt="" width="520" height="388" /></a></p>
<p>Click <a href="http://www.vostok.es/blog/wp-content/uploads/2011/01/iraq-visuallanguage-survival-text.jpg  ">here for high-res photo</a></p>
<blockquote><p><strong>Concepts any John Doe needs to convey:</strong> date, time, water, food, lodging.</p>
<p><strong>Concepts the US Army needs to convey:</strong> means of identification, ambush, booby traps, hideouts, weapons, destruction, pullover, surrender + date, time, water, food, lodging.</p></blockquote>
<p>It exemplifies analytic and synthetic thinking at its best, no?</p>
<p>This guide was made by <a href="http://www.kwikpoint.com/military_translators/iraq.html">Kwikpoint</a>.  A visual translator company that works with designers, linguists and diplomats to replace &#8220;pounds-or kilos-of language dictionaries and phrase books&#8221; with images. <a href="http://twitter.com/#!/javiercanada">Javier Cañada</a> bought this sample in 2004, at the height of  the Iraq War.</p>
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		<title>Verkami, a crowdfunding platform designed by Vostok</title>
		<link>http://www.vostokstudio.com/blog/2011/01/the-crowdfunding-platform-verkami-has-launched/</link>
		<comments>http://www.vostokstudio.com/blog/2011/01/the-crowdfunding-platform-verkami-has-launched/#comments</comments>
		<pubDate>Tue, 04 Jan 2011 12:58:12 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2386</guid>
		<description><![CDATA[During the last months we have been working with Verkami to articulate and conceptualize what they wanted to become one of the best crowdfunding platforms out there. We designed it and are happy to announce it is now open to receive projects from all over the world. The great thing about sites like Verkami is [...]]]></description>
			<content:encoded><![CDATA[<p>During the last months we have been working with <a href="http://www.verkami.com">Verkami</a> to articulate and conceptualize what they wanted to become one of the best crowdfunding platforms out there. We designed it and are happy to announce it is now open to receive projects from all over the world.</p>
<p><img class="aligncenter size-full wp-image-2391" style="border: none;" title="Screen shot 2011-01-04 at 12.31.43 PM" src="http://www.vostok.es/blog/wp-content/uploads/2011/01/Screen-shot-2011-01-04-at-12.31.43-PM.png" alt="" width="520" height="582" /></p>
<p>The great thing about sites like <a href="http://www.verkami.com">Verkami</a> is that while connecting creators and audiences, they take down the middleman, empower artists and turn into wonderful spaces where to spot truly smart and creative initiatives.</p>
<h3>Some of the design elements we like the most</h3>
<p>A detail from the creator&#8217;s admin page (project is still up and running):</p>
<p><img class="aligncenter size-full wp-image-2392" style="border: none;" title="pink-verkami" src="http://www.vostok.es/blog/wp-content/uploads/2011/01/pink-verkami.png" alt="" width="520" height="312" /></p>
<p>and when the project has finally reached it&#8217;s original funding goal:</p>
<p><img class="aligncenter size-full wp-image-2393" style="border: none;" title="green-verkami" src="http://www.vostok.es/blog/wp-content/uploads/2011/01/green-verkami.png" alt="" width="520" height="387" /></p>
<p>For those interested in the development, <a href="http://www.linkingpaths.com/">Linking Paths</a> added the programming muscle.</p>
<p>Take a sec, check it out. No excuses to bum around: start a project or become a patron and make great projects come true!</p>
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