<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Vostok blog &#187; Industrial Design</title>
	<atom:link href="http://www.vostokstudio.com/blog/category/industrial-design/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.vostokstudio.com/blog</link>
	<description></description>
	<lastBuildDate>Tue, 08 May 2012 15:54:37 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>The Rat-Pack of mid-century modern design</title>
		<link>http://www.vostokstudio.com/blog/2012/03/the-rat-pack-of-mid-century-modern-design/</link>
		<comments>http://www.vostokstudio.com/blog/2012/03/the-rat-pack-of-mid-century-modern-design/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 10:54:01 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostokstudio.com/blog/?p=3617</guid>
		<description><![CDATA[I love this photo. From left to right. George Nelson, Edward Wormley, Eero Saarinen, Harry Bertoia, Charles Eames and Jens Risom. Playboy Magazine July issue, 1961. It couldn&#8217;t be anywhere else. You can read the original article here.]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.vostokstudio.com/blog/wp-content/uploads/2012/03/designers-july-1961-playboy.jpg" alt="" title="designers-july-1961-playboy" width="520" height="325" class="aligncenter size-full wp-image-3618" /></p>
<p>I love this photo.</p>
<p>From left to right. <a href="http://www.hermanmiller.com/designers/nelson.html">George Nelson</a>, <a href="http://en.wikipedia.org/wiki/Edward_Wormley">Edward Wormley</a>, <a href="http://en.wikipedia.org/wiki/Eero_Saarinen">Eero Saarinen</a>, <a href="http://en.wikipedia.org/wiki/Harry_Bertoia">Harry Bertoia</a>, <a href="http://en.wikipedia.org/wiki/Charles_and_Ray_Eames">Charles Eames</a> and <a href="http://en.wikipedia.org/wiki/Jens_Risom">Jens Risom</a>.</p>
<p><a href="http://www.playboy.com/magazine">Playboy Magazine</a> July issue, 1961. It couldn&#8217;t be anywhere else.</p>
<p>You can read the original article <a href="http://www.lushpad.com/articles.php?id=16&#038;pag=1">here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostokstudio.com/blog/2012/03/the-rat-pack-of-mid-century-modern-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conserving Modern Architecture</title>
		<link>http://www.vostokstudio.com/blog/2012/03/conserving-modern-architecture/</link>
		<comments>http://www.vostokstudio.com/blog/2012/03/conserving-modern-architecture/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 16:51:02 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostokstudio.com/blog/?p=3614</guid>
		<description><![CDATA[We like modernism. We like the fact that it&#8217;s a movement that&#8217;s not just based on aesthetics, a movement that has an actual ethos behind it. Simplified forms, rationality and functionality are the principal concepts that guide it. And we believe in them, because we believe that if you make something following these principles it [...]]]></description>
			<content:encoded><![CDATA[<p>We like modernism. We like the fact that it&#8217;s a movement that&#8217;s not just based on aesthetics, a movement that has an actual ethos behind it. <strong>Simplified forms</strong>, <strong>rationality</strong> and <strong>functionality</strong> are the principal concepts that guide it. And we believe in them, because we believe that if you make something following these principles it will last longer.</p>
<p>It was a happy surprise then to find out that <a href="http://www.getty.edu/conservation/index.html">The Getty Conservation Institute</a> has begun a project called the <a href="http://www.getty.edu/conservation/our_projects/field_projects/cmai/cmai_video.html">Conserving Modern Architecture Initiative</a>. Though it&#8217;s international, it&#8217;s primary focus will be L.A. The city was a wonderful breeding ground for both designers and architects exploring with new materials, new structures and new proposals. Their first effort will be the <a href="http://www.getty.edu/conservation/our_projects/field_projects/eameshouse/index.html">Eames House Conservation Project</a>.</p>
<p>Here&#8217;s a short video about it:<br />
<iframe width="520" height="294" src="http://www.youtube.com/embed/FRuaStBIdAk?rel= 0" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostokstudio.com/blog/2012/03/conserving-modern-architecture/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Screening by Vostok in Madrid of &#039;Eames: the Architect and the Painter&#039;</title>
		<link>http://www.vostokstudio.com/blog/2012/02/screening-in-madrid-of-eames-the-architect-and-the-painter-by-vostok/</link>
		<comments>http://www.vostokstudio.com/blog/2012/02/screening-in-madrid-of-eames-the-architect-and-the-painter-by-vostok/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 13:13:38 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[Designed at home]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[our videos]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostokstudio.com/blog/?p=3494</guid>
		<description><![CDATA[Many of you know we worked hard to bring Bill Jersey and Jason Cohn&#8216;s documentary &#8216;Eames: the Architect and the Painter&#8217; to Madrid. Although it was a private screening for family, friends and clients, we&#8217;re proud to say that this was the first time the film was screened in Europe and probably –and I sincerely [...]]]></description>
			<content:encoded><![CDATA[<p>Many of you know we worked hard to bring Bill Jersey and <a href="http://www.breadandbutterfilms.com/about/jason-cohn/">Jason Cohn</a>&#8216;s documentary <a href="http://firstrunfeatures.com/eames/">&#8216;Eames: the Architect and the Painter&#8217;</a> to Madrid. Although it was a private screening for family, friends and clients, we&#8217;re proud to say that this was the first time the film was screened in Europe and probably –and I sincerely hope I&#8217;m wrong here– the last time it will be screened on the big screen in Madrid.</p>
<p>Lucky for us though, Canal+ Spain will premiere the film sometime in May. Take note of the date because this one&#8217;s definitely not worth missing. The amount of archive material these men had access to is astonishing and the way Jason Cohn&#8217;s script interweaves private and public aspects of their lives, pretty enlightening.</p>
<p>But, movie-aspects aside, this is a great opportunity to revisit the Eames&#8217; work and, especially, their philosophy. El Pais&#8217; <a href="http://blogs.elpais.com/del-tirador-a-la-ciudad/">Anatxu Zabalbeascoa</a> did a pretty good job at grasping what this event was all about in her article a few weeks ago: <a href="http://cultura.elpais.com/cultura/2012/01/19/actualidad/1326947073_743957.html">Eames for times of crisis</a>. Charles and Ray taught us that difficult times are a great opportunity to change things: to do more and better.</p>
<p>They injected some of this &#8216;good design is good business&#8217; mantra in companies like <a href="http://www.hermanmiller.com/english.html">Herman Miller</a>, <a href="http://www.ibm.com/us/en/">IBM</a> and <a href="http://www.polaroid.com/en/stream">Polaroid</a> but they also engrained this in future generations of designers. Like us. Many years after them. This is the main reason why we decided to do this event in the first place and share it with the people we respect. For those of you who came: thank you. This is the first time we do something like this. Hopefully it won&#8217;t be the last.</p>
<p><iframe src="http://player.vimeo.com/video/36089727?title=0" width="520" height="293" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>We&#8217;d also like to thank the great team behind us in this event: Pelayo and Marta. And <a href="http://www.vitra.com/en-lp/contact/showrooms/espana/madrid/">Vitra Spain</a> for their generosity.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostokstudio.com/blog/2012/02/screening-in-madrid-of-eames-the-architect-and-the-painter-by-vostok/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>At the Good Design Expo in Tokyo</title>
		<link>http://www.vostokstudio.com/blog/2011/09/at-the-good-design-expo-in-tokyo/</link>
		<comments>http://www.vostokstudio.com/blog/2011/09/at-the-good-design-expo-in-tokyo/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 20:34:04 +0000</pubDate>
		<dc:creator>javier</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostokstudio.com/blog/?p=3163</guid>
		<description><![CDATA[Eri and I headed to the Tokyo Good Design Expo last week. I heard that it&#8217;s supposed to be one of the most important Asian event on design, plus they host the Good Design Award, so we had to take a look. Here&#8217;s a super-quick review on what we saw. The expo was huge. We [...]]]></description>
			<content:encoded><![CDATA[<p>Eri and I headed to the <a href="http://www.g-mark.org/english/news/2008/n_0731.html">Tokyo Good Design Expo</a> last week. I heard that it&#8217;s supposed to be one of the most important Asian event on design, plus they host the <a href="http://www.g-mark.org/">Good Design Award</a>, so we had to take a look. Here&#8217;s a super-quick review on what we saw.</p>
<p><img src="http://www.vostokstudio.com/blog/wp-content/uploads/2011/09/eri-javier-gde.jpg" alt="" title="eri-javier-gde" width="530" height="366" class="aligncenter size-full wp-image-3164" /></p>
<p>The expo was huge. We were mostly for the interactive and mobile stuff although you could find many other design areas represented by all sorts of products: cars, domotics, furniture, pottery, home appliances…</p>
<p>After overlooking the whole expo we headed to the mobile design stands. I have to say most of what we saw was not surprising at all: tablets and phones whose only difference was exterior styling (shape and color) but were the same on the inside: android. Perhaps the most interesting was the IIDA infobar, designed by Naoto Fukasawa and Yugo Nakamura. The Infobar has a complete different approach both on UI and exterior design. Also, its marketing campaign is very intense, focusing on the personalization factor. Check the commercial:</p>
<p><iframe width="530" height="328" src="http://www.youtube.com/embed/LtHw4FUFArE" frameborder="0" allowfullscreen></iframe></p>
<p>I confess I was a bit deceived with the whole thing. Well, I&#8217;m an iPhone user, therefore I will judge anything up to those standards. But isn&#8217;t IIDA&#8217;s Infobar competing with the iPhone after all? There is one thing that really impressed me, though: it&#8217;s lightness. It looks heavier than it is. That is a good thing but the counterpart is that It&#8217;s not as solid as one might expect.</p>
<p>But the best piece of the whole expo, as seen with interaction design eyes -Eri and I agreed on this- were the vending machines, which happened to be working by the way. A big crisp, colorful touchscreen to chose your favorite beverage. Motion, layers, and directionality all very well applied. Check it by yourself on this video (sorry about the quality, I think I messed up with the frame ratio):</p>
<p><iframe src="http://player.vimeo.com/video/28584719?title=0&amp;byline=0&amp;portrait=0" width="530" height="298" frameborder="0"></iframe></p>
<p>Overall it was a very interesting visit. We are looking forward to come back next year and perhaps display some of the products we&#8217;ve designed during this last year at <a href="http://www.vostokstudio.com">Vostok Studio</a>.</p>
<p>PS: check this post for <a href="http://search.japantimes.co.jp/cgi-bin/fs20071023a2.html">more info on the Good Design Award</a> and <a href="http://jdeo.blogspot.com/2011/08/visitando-la-good-design-expo-en-tokyo.html">this other post</a> for pics and more info on the expo (in Spanish)</p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostokstudio.com/blog/2011/09/at-the-good-design-expo-in-tokyo/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>iida infobar A01</title>
		<link>http://www.vostokstudio.com/blog/2011/06/iida-infobar-a01/</link>
		<comments>http://www.vostokstudio.com/blog/2011/06/iida-infobar-a01/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 00:08:53 +0000</pubDate>
		<dc:creator>javier</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostokstudio.com/blog/?p=3103</guid>
		<description><![CDATA[We knew about the iida infobar a couple of months ago. Yes, that eye candy phone from Japan designed by one of the demigods of product design: Naoto Fukasawa. Take a look at the user interface (Android based): What do you think? We are dying to put our hands on one so we can check [...]]]></description>
			<content:encoded><![CDATA[<p>We knew about the <a href="http://iida.jp/english/">iida infobar</a> a couple of months ago. Yes, that eye candy phone from Japan designed by one of the demigods of product design: <a href="http://en.wikipedia.org/wiki/Naoto_Fukasawa">Naoto Fukasawa</a>. Take a look at the user interface (Android based):</p>
<p><iframe width="530" height="331" src="http://www.youtube.com/embed/0S6NMH4ry-4" frameborder="0" allowfullscreen></iframe></p>
<p>What do you think? We are dying to put our hands on one so we can check by ourselves.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostokstudio.com/blog/2011/06/iida-infobar-a01/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Fifty five years designing a product</title>
		<link>http://www.vostokstudio.com/blog/2011/02/fifty-five-years-designing-a-product/</link>
		<comments>http://www.vostokstudio.com/blog/2011/02/fifty-five-years-designing-a-product/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 13:27:09 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2824</guid>
		<description><![CDATA[Jordi Parras has done a great job designing and creating the Spotify player. Techcrunch says he&#8217;s been inspired by Jonathan Ive, we say he&#8217;s been inspired by Braun. More specifically, by the 1955 SK2 designed by Artur Braun (son of Max Braun, the founder) and Fritz Eichler. Nice work. If you want to learn more [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/02/IMG_4286-1.jpg" alt="" title="IMG_4286-1" width="520" height="346" class="aligncenter size-full wp-image-2829" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/02/Screen-shot-2011-02-18-at-2.08.39-PM.png" alt="" title="Screen shot 2011-02-18 at 2.08.39 PM" width="520" height="355" class="aligncenter size-full wp-image-2830" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/02/405946519_ac6cc8da6f_b.jpg" alt="" title="405946519_ac6cc8da6f_b" width="520" height="390" class="aligncenter size-full wp-image-2826" /></p>
<p><a href="http://zenona.com/">Jordi Parras</a> has done a great job designing and creating the Spotify player. Techcrunch says <a href="http://techcrunch.com/2011/02/13/spanish-design-student-creates-sleek-new-spotify-gadget/">he&#8217;s been inspired by Jonathan Ive</a>, we say he&#8217;s been inspired by Braun. More specifically, by the 1955 SK2 designed by Artur Braun (son of Max Braun, the founder) and Fritz Eichler. Nice work.</p>
<p>If you want to learn more about how it works, <a href="http://vimeo.com/17561267">watch the video</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostokstudio.com/blog/2011/02/fifty-five-years-designing-a-product/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The 26 books that shaped me as an interaction designer</title>
		<link>http://www.vostokstudio.com/blog/2011/01/the-26-books-that-made-me-an-interaction-designer/</link>
		<comments>http://www.vostokstudio.com/blog/2011/01/the-26-books-that-made-me-an-interaction-designer/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 18:43:11 +0000</pubDate>
		<dc:creator>javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>
		<category><![CDATA[Theory]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2586</guid>
		<description><![CDATA[When recalling the sources that taught me and influenced me as an interaction designer many things come to mind: presentations, movies, observation, experience&#8230; and obviously books. I&#8217;ve been asked many times about my &#8220;recommended books for someone who&#8217;s starting in the field&#8221; and I never know where to start. The truth is that most of [...]]]></description>
			<content:encoded><![CDATA[<p>When recalling the sources that taught me and influenced me as an interaction designer many things come to mind: presentations, movies, observation, experience&#8230; and obviously books. I&#8217;ve been asked many times about my &#8220;recommended books for someone who&#8217;s starting in the field&#8221; and I never know where to start. The truth is that most of the readings I&#8217;d recommend are not *on interaction design* but rather on surrounding disciplines. Here are the 25 (now updated to 26) that most influenced me:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/portadas1.png" alt="" style="border:none;" title="portadas" width="525" height="506" class="aligncenter size-full wp-image-2604" /></p>
<p><br/></p>
<p><a href="http://www.amazon.com/World-as-Design-Otl-Aicher/dp/3433024049">The World as Design</a><br />
Otl Aicher</p>
<p>Honesty and design. It&#8217;s a book about integrity, about what decisions should be made, when and why. My favorite book about design, it has really changed the way I see my profession.</p>
<p>The book is a series of essays written by Aicher relating to all sorts of things; from how the Eameses designed chairs to the morals behind choosing one color over another to paint a house fa√ßade. This book made me understand that there is a reason for everything and every design decision should have a reasoning behind it.</p>
<p><br/></p>
<p><a href=" http://www.amazon.com/101-Things-Learned-Architecture-School/dp/0262062666<br />
">101 Things I Learned in Architecture School</a><br />
Matthew Frederick</p>
<p>It&#8217;s a tiny book about the basics of architecture and therefore, about the basics of the relationship between people and space. It&#8217;s very interesting because it gives you good advice for whenever you need to think about information architecture in terms of environments, just as an urbanist would. Not what happens inside a page but how to receive a user, how to guide him, what should the paths look like. When to make &#8220;open spaces&#8221; and when to make aisles, etc.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Designing-People-Henry-Dreyfuss/dp/1581153120/ref=sr_1_1?s=books&#038;ie=UTF8&#038;qid=1294409561&#038;sr=1-1">Designing for People</a><br />
Henry Dreyfuss</p>
<p>Dreyfuss designed many iconic objects we still use nowadays. He was also the first one to apply human factors to his designs. He stated that the characteristics of the human body should be taken into account when desiging something for human use. The idea was revolutionary and completely against the design of his time (the 50&#8242;s), which was much more worried about forms that would sell well.</p>
<p>On <em>Designing for People </em> he exposes his ideas along with some thoughts on how to run a studio, its processes and methodologies. A classic.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Universal-Principles-Design-William-Lidwell/dp/1592530079 ">Universal Principles of Design<br />
</a>William Lidwell</p>
<p>A great compliation on design principles (behavioral, mostly). Each principle is carefully explained; on one side of the page with text, on the other with illustrations or diagrams. Perfect to learn the basics and see them in action; it conveys the message clearly using excellent examples.</p>
<p>It touches on many subjects, among them: how appearance influences people, how many options are optimal, how to order stuff&#8230; It&#8217;s a must for anybody who wants to understand how users make decisions.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Psychology-Everyday-Things-Donald-Norman/dp/0465067093">The Psychology of Everyday Things</a><br />
Donald Norman</p>
<p>A great introduction to cognitive psychology applied to design. Very good at helping understand how we relate to the objects that surround us and the things that go on in our minds. Norman introduces the concept of affordance, among many others, one of the few things I try to always keep in mind when designing.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Industrial-Design-Reader-Carma-Gorman/dp/1581153104">The Industrial Design Reader</a><br />
Carma Gorman</p>
<p>A compilation of readings (articles, essays, excerpts&#8230;) on design, architecture and the like. I&#8217;d say 80% is still applicable to interaction design no matter the year the texts were written (some are from 19th century and very valid).</p>
<p>It&#8217;s a good book to help remind us that, even before our times, great minds put a lot of time and effort into thinking how things should be made. It helps me keep focus and give foundations to what I do.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Invisible-Computer-Products-Information-Appliances/dp/0262640414">The Invisible Computer</a><br />
Donald Norman</p>
<p>This book by Norman has a few extremely good chapters on how design (as user experience), technology and marketing interrelate in a project and the role each one should play. It provides you with (and helps you understand) the whole picture; how technological products are made and why most of the time we fail.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Information-Architects-Richard-Saul-Wurman/dp/1888001380">Information Architects</a><br />
Richard Saul Wurman</p>
<p>Wurman coined the term &#8220;information architecture&#8221; and uses it in a slightly different way to what we are used to. We think of it as structures of webpages, he thought of it as what we now call &#8220;information design&#8221;. The book is a great compilation of examples by excellent designers on how to shape information in a way that conveys the message more efficiently (most of the times that means visually).</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Ambient-Findability-What-Changes-Become/dp/0596007655 ">Ambient Findability</a><br />
Peter Morville</p>
<p>Morville, one of the founding fathers of information architecture, wrote this excellent book about how information acquires new dimensions when leaving the realm of the traditional website. He talks about how GPS, RFID, sensors and many other technologies are creating new forms of data that make information more meaningful. To me, this book was a great introduction to the value of metadata, the internet of things and geoeverything.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Being-Digital-Nicholas-Negroponte/dp/0679762906 ">Being Digital</a><br />
Nicholas Negroponte</p>
<p>It&#8217;s the bible of the digital realm, a book that sheds light on the consequences of converting everything to ones and zeroes. Most of what he says on the book is stuff almost everyone knows now but back then: it was shocking. It should be a mandatory read for some policy makers even today.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Inside-Steves-Brain-Leander-Kahney/dp/1591841984 ">Inside Steve&#8217;s Brain</a><br />
Leander Kahney</p>
<p>Learn marketing, design, communication and product strategy from Steve Jobs. Who else could teach it better? The book is half biography half chronicle about Jobs and Apple. It goes deep into many issues in a very entertaining style. Some chapters are worth their weight in caviar. The book was last year&#8217;s Vostok  present to our clients.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Designing-Pleasurable-Products-Patrick-Jordan/dp/0415298873 ">Designing Pleasurable Products</a><br />
Patrick Jordan</p>
<p>Forget Donald Norman&#8217;s &#8220;Emotional Design&#8221;. If you want to know about emotional design then get this book. It&#8217;s entertaining and rigorous and it has everything you need to know about how emotions play a role in the way we choose and use products.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Praise-Shadows-Junichiro-Tanizaki/dp/0918172020 ">In Praise of Shadows</a><br />
Junichiro Tanizaki</p>
<p>It&#8217;s japanese aesthetics in prose poetry. It speaks about organic materials, objects that age gracefully and the beauty of imperfection. It describes the secret pleasure of wabi-sabi.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Wabi-Sabi-Artists-Designers-Poets-Philosophers/dp/1880656124 ">Wabi-Sabi: for Artists, Designers, Poets &#038; Philosophers</a><br />
Leonard Koren</p>
<p>A great essay on wabi-sabi, that side of Japanese aesthetics that looks into the graceful decadence of materials, seductive imperfection, shadows, organic materials, wood, ceramics and beautiful rusty colors. To me, modernism is great but sometimes you just need a break, a good break, not one of those breaks that postmo hipster boys have in store.</p>
<p><br/></p>
<p><a href="http://www.amazon.de/Braun-Jahre-Produktinnovationen-Bernd-Polster/dp/3832173641 ">Braun: 50 Jahre Produktinnovationen</a><br />
Bernd Polster</p>
<p>Braun is the Apple of the 20th century. This book is a catalog of all the stuff produced by Braun during the past 50 years. You can see the influence of the Ulm School of Design, Dieter Rams, Hans Gugelot, Otl Aicher&#8230; And also learn through colorful examples how Oral-B ruined the best design driven company that&#8217;s ever existed. The book was a gift from my students some years ago and I go back to it when I need inspiration for use of color, layout, etc. Full disclosure: Dieter Rams is one of my prophets.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Digital-Diagrams-Statistical-Information-Effectively/dp/0823015726 ">Digital Diagrams</a><br />
Trevor Bounford</p>
<p>I lend this book to whoever asks me to recommend a book on information design that&#8217;s not just theory. Edward Tufte is fine but it may leave you clueless about how to start. This book will give you many examples and even Illustrator tips on how to visually display data. A great book to have around.</p>
<p><br/></p>
<p><a href="http://www.abebooks.com/servlet/BookDetailsPL?bi=3976332090&#038;searchurl=an%3Daicher%252C%2Botl%26sts%3Dt%26x%3D0%26y%3D0">The Kitchen is for Cooking</a><br />
Otl Aicher</p>
<p>Aicher had to redesign a kitchen. In the process he learnt so much about how everything works inside, an entire microuniverse, that he decided to write a book about all his findings. I consider it a great example on how to understand contexts of use, which are often wider and more complex than expected.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Typographie-German-Otl-Aicher/dp/3874396835/ref=sr_1_4?s=books&#038;ie=UTF8&#038;qid=1294422856&#038;sr=1-4">Typography</a><br />
Otl Aicher</p>
<p>There are many books on typography and I confess that I&#8217;ve only read a few but, boy is this one good. It makes you feel a complete ingnorant. What&#8217;s wonderful about is that  it makes you understand how people read so you can make design decisions on how to display your type. You have to read a good book on typography before you design anything intended to be read and this is probably one of the top books to aide you.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Bauhaus-Our-House-Tom-Wolfe/dp/055338063X ">From Bauhaus to Our House</a><br />
Tom Wolfe</p>
<p>Good modernists sometimes get so fed up with ourselves that we need a break. Wolfe&#8217;s book is a satirical essay on the modernist madness and all those &#8220;white shoe boxes&#8221; derived from the first Bauhaus buildings. Is there a modernist aesthetic and you just used it without being it a derivation of function? Perhaps you are modernist-sick. Go get the book.</p>
<p><br/></p>
<p><a href="http://www.agapea.com/libros/Conversaciones-con-Jean-Prouve-isbn-8425219957-i.htm">Conversations with Jean Prouvé</a><br />
Armelle Lavalou</p>
<p>A tiny but marvelous book on how an industrial designer thinks and works. In this book Prouvé is extremely honest and modest, a quality difficult to find in today&#8217;s designers. He was also a real innovator in materials, form and structure. The way the book is written is like having the master talking about himself in front of you.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Zeichensysteme-Visuellen-Kommunikation-Architekten-Organisatoren/dp/3433026505">Sistemas de Signos en la Comunicación Visual / Zeichensysteme Der Visuellen Kommunikation: Handbuch Fur Designer, Architekten, Planer, Organisatoren</a><br />
Martin Krampen and Otl Aicher</p>
<p>The book is worth its price just for one chapter, the one where Aicher explains the difference between analytical and synthetic information. It&#8217;s the first thing I teach to my students every year. When you know that, you know 30% of everything a designer that works with information needs.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624">The Tipping Point</a><br />
Malcolm Gladwell</p>
<p>It&#8217;s a great collection of stories about how people behave unexpectedly in certain situations. Gladwell is very good at pop psychology facts that sometimes are good for understanding user patterns or for provoking them.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Designing-Web-Usability-Jakob-Nielsen/dp/156205810X">Designing Web Usability</a><br />
Jakob Nielsen</p>
<p>An introductory classic. One of the books that started it all. Nielsen is not the guru he used to be but he deserves credit for this great compendium of applied human-computer interaction that kicked our profession in its initial days. The book was also great for convincing clients and &#8220;evangelizing&#8221;, if you ever want to use that word.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Think-Common-Sense-Approach-Usability/dp/0789723107">Don&#8217;t Make Me Think! A Common Sense Approach to Web Usability</a><br />
Steve Krugg</p>
<p>Krugg&#8217;s book is also an introductory classic; if Nielsen&#8217;s was about principles this one is about techniques. How to run a usability test without a white coat, how to report usability issues effectively, etc. Many examples and cartoons, easy to read (it took me less than 2 hours!). Very good for superbeginners who need to do usability tasks at their products. Also very good for those who&#8217;s job is not on the usability/design trench but need notions.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Corbusier-Talks-Students/dp/156898196">Le Corbusier Talks with Students</a><br />
Le Corbusier</p>
<p>Designers usually pretend to know a lot about Le Corbusier but they usually know little more than a few modern-design villas with beautiful horizontal shapes without understanding the reasons behind such decisions on form. This book summarizes many of his thoughts on design and architecture. Since the book is a transcript from his talks, it feels very natural and close. You end up learning a few things about systems and contexts from a discipline that has many things in common with interaction design.</p>
<p><strong>UPDATE (31 Jan, 2011)</strong></p>
<p><a href="http://www.amazon.com/Fountainhead-Centennial-Hardcover-Ayn-Rand/dp/0452286751/ref=sr_1_1?s=books&#038;ie=UTF8&#038;qid=1296464504&#038;sr=1-1">The Fountainhead</a><br />
Ayn Rand</p>
<p>Yes, a novel. Setting aside Rand&#8217;s political views, The Fountainhead is clearly a good story about honesty and values in creative work. The book is about an architect who fights the world to stay true to his beliefs on what a building should be. There is much about his views on architecture that matches what I consider good design. Also, all the character&#8217;s struggle to stay true to himself is a great teaching in a field where clients, peers and fashions have so much influence.</p>
<p>Read it when you feel you are senior enough, not too soon. And stay away from work when reading it. A summer vacation would be ideal.</p>
<blockquote><p>Javier Cañada leads <a href="http://www.vostok.es">Vostok</a>, a design and strategy studio that creates smart interactive products. You can follow him on twitter <a href="http://twitter.com/#!/javiercanada">@javiercanada</a> or at <a href="http://www.vostok.es/blog">Vostok&#8217;s blog</a>.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://www.vostokstudio.com/blog/2011/01/the-26-books-that-made-me-an-interaction-designer/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>Streamline, from functional to styling</title>
		<link>http://www.vostokstudio.com/blog/2011/01/streamline-from-functional-to-styling/</link>
		<comments>http://www.vostokstudio.com/blog/2011/01/streamline-from-functional-to-styling/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 10:04:01 +0000</pubDate>
		<dc:creator>javier</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Quotes]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2562</guid>
		<description><![CDATA[The motivation for the first streamline designs was functional improvement: more speed, less resistance and fuel optimisation. Here&#8217;s a great video from 1936 where Chrysler explains the concept of streamline to their customers introducing new car models with softer and rounder shapes: What started as a functional need later became a styling trend. Thousands of [...]]]></description>
			<content:encoded><![CDATA[<p>The motivation for the first streamline designs was functional improvement: more speed, less resistance and fuel optimisation. Here&#8217;s a great video from 1936 where Chrysler explains the concept of streamline to their customers introducing new car models with softer and rounder shapes:</p>
<p><object width="520" height="411" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param value="true" name="allowfullscreen"/><param value="always" name="allowscriptaccess"/><param value="high" name="quality"/><param value="true" name="cachebusting"/><param value="#000000" name="bgcolor"/><param name="movie" value="http://www.archive.org/flow/flowplayer.commercial-3.2.1.swf" /><param value="config={'key':'#$aa4baff94a9bdcafce8','playlist':['format=Thumbnail?.jpg',{'autoPlay':false,'url':'Streamli1936_512kb.mp4'}],'clip':{'autoPlay':true,'baseUrl':'http://www.archive.org/download/Streamli1936/','scaling':'fit','provider':'h264streaming'},'canvas':{'backgroundColor':'#000000','backgroundGradient':'none'},'plugins':{'controls':{'playlist':false,'fullscreen':true,'height':26,'backgroundColor':'#000000','autoHide':{'fullscreenOnly':true}},'h264streaming':{'url':'http://www.archive.org/flow/flowplayer.pseudostreaming-3.2.1.swf'}},'contextMenu':[{},'-','Flowplayer v3.2.1']}" name="flashvars"/><embed src="http://www.archive.org/flow/flowplayer.commercial-3.2.1.swf" type="application/x-shockwave-flash" width="520" height="411" allowfullscreen="true" allowscriptaccess="always" cachebusting="true" bgcolor="#000000" quality="high" flashvars="config={'key':'#$aa4baff94a9bdcafce8','playlist':['format=Thumbnail?.jpg',{'autoPlay':false,'url':'Streamli1936_512kb.mp4'}],'clip':{'autoPlay':true,'baseUrl':'http://www.archive.org/download/Streamli1936/','scaling':'fit','provider':'h264streaming'},'canvas':{'backgroundColor':'#000000','backgroundGradient':'none'},'plugins':{'controls':{'playlist':false,'fullscreen':true,'height':26,'backgroundColor':'#000000','autoHide':{'fullscreenOnly':true}},'h264streaming':{'url':'http://www.archive.org/flow/flowplayer.pseudostreaming-3.2.1.swf'}},'contextMenu':[{},'-','Flowplayer v3.2.1']}"></embed></object></p>
<p>What started as a functional need later became a styling trend. Thousands of objects were designed in aerodynamic shapes even though they were supposed to be still. In this <a href="http://www.flickr.com/photos/streamline_design/sets/72157600034173004/with/438562718/">flickr gallery</a> there are a few great examples:</p>
<p><a href="http://www.flickr.com/photos/streamline_design/sets/72157600034173004/with/438562718/"><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/streamline-gallery.jpg" alt="" title="streamline-gallery" width="475" height="472" class="aligncenter size-full wp-image-2568" /></a></p>
<p>The greatest advocate of streamline as a styling aesthetic were <a href="http://en.wikipedia.org/wiki/Norman_Bel_Geddes">Norman Bel Geddes</a> and <a href="http://en.wikipedia.org/wiki/Raymond_Loewy">Raymond Loewy&#8221;>Raymond Loewy</a> who believed that curves were great, especially for making a product more appealing to the public. One of his most famous designs is a pencil sharpener that, although it was supposed to be screwed to a table, its shape was as streamlined as a supersonic rocket:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/Raymond_Loewy_Pencil_Sharpener.jpeg" alt="" title="Raymond_Loewy_Pencil_Sharpener" width="429" height="450" class="aligncenter size-full wp-image-2567" /></p>
<p>This quote of the streamline godfather explains everything:</p>
<blockquote><p>The most beautiful curve is a rising sales graph</p>
<p><cite><a href="http://en.wikipedia.org/wiki/Raymond_Loewy">Raymond Loewy</a></cite></p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://www.vostokstudio.com/blog/2011/01/streamline-from-functional-to-styling/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When Braun stopped being Braun</title>
		<link>http://www.vostokstudio.com/blog/2011/01/when-braun-stopped-being-braun/</link>
		<comments>http://www.vostokstudio.com/blog/2011/01/when-braun-stopped-being-braun/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 12:20:39 +0000</pubDate>
		<dc:creator>javier</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[our videos]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2553</guid>
		<description><![CDATA[These pictures from Faasdant&#8217;s set on clear design illustrate the exact moment when Braun stopped being a design driven company and became a marketing driven subsidiary of Procter &#038; Gamble: It&#8217;s easy to spot the switch from honest appearance to styling, the gratuitious use of color and shapes that are not meant to serve function [...]]]></description>
			<content:encoded><![CDATA[<p>These pictures from <a href="http://www.flickr.com/photos/faasdant/sets/72157611414164455/with/3842327177/">Faasdant&#8217;s set on clear design</a> illustrate the exact moment when Braun stopped being a design driven company and became a marketing driven subsidiary of Procter &#038; Gamble:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/3843118562_97bc4f4982_z.jpeg" alt="" title="3843118562_97bc4f4982_z" width="520" height="751" class="aligncenter size-full wp-image-2554" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/3842331123_58d4b2c5cb_z-1.jpeg" alt="" title="3842331123_58d4b2c5cb_z-1" width="520" height="539" class="aligncenter size-full wp-image-2556" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/3843116998_e7d74421ff_b.jpeg" alt="" title="3843116998_e7d74421ff_b" width="520" height="652" class="aligncenter size-full wp-image-2557" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/3842327177_18f195ccbb_z.jpeg" alt="" title="3842327177_18f195ccbb_z" width="520" height="453" class="aligncenter size-full wp-image-2555" /></p>
<p>It&#8217;s easy to spot the switch from honest appearance to styling, the gratuitious use of color and shapes that are not meant to serve function but to convey things different than the product purpose.</p>
<p>Some time ago we made a short video in homage to <a href="http://www.vostok.es/blog/when-braun-stopped-being-braun">Dieter Rams</a> and those beautifully designed products:</p>
<p><iframe src="http://player.vimeo.com/video/9772622?portrait=0&amp;color=ff9933" width="520" height="293" frameborder="0"></iframe></p>
<p>We also paid homage to Braun in in our recent &#8220;To me, design is&#8230;&#8221; video. How many Braun products can you spot in it?</p>
<p><iframe src="http://player.vimeo.com/video/17995436?title=0&amp;byline=0&amp;portrait=0&amp;color=f0b400" width="520" height="293" frameborder="0"></iframe></p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostokstudio.com/blog/2011/01/when-braun-stopped-being-braun/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Think visually, learn visually</title>
		<link>http://www.vostokstudio.com/blog/2011/01/think-visually-learn-visually/</link>
		<comments>http://www.vostokstudio.com/blog/2011/01/think-visually-learn-visually/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 17:53:51 +0000</pubDate>
		<dc:creator>gabriela</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2487</guid>
		<description><![CDATA[&#8220;A stop motion film? What do you mean, you don&#8217;t know what a stop motion film is?!  Jeez, man, I learned how to do one of those when I was 3!!  What kinda of stone-aged retarded world have you been living in?&#8221; Pas a Pas is an interactive tool that helps children learn the concepts [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>&#8220;A stop motion film? What do you mean, you don&#8217;t know what a stop motion film is?!  Jeez, man, I learned how to do one of those when I was 3!!  What kinda of stone-aged retarded world have you been living in?&#8221;</p></blockquote>
<p><iframe src="http://player.vimeo.com/video/17885101" width="521" height="293" frameborder="0"></iframe></p>
<p><a href="http://www.pasapas-project.com/">Pas a Pas</a> is an interactive tool that helps children learn the concepts behind geometry, motion and interactivity. We post this video because it&#8217;s got &#8216;danish design&#8217; (in the line of <a href="http://www.bang-olufsen.com/">Bang&amp;Olufsen</a> 1970s <a href="http://www.google.es/images?client=safari&amp;rls=en&amp;q=beomaster&amp;oe=UTF-8&amp;redir_esc=&amp;um=1&amp;ie=UTF-8&amp;source=univ&amp;ei=lkErTfDJK8_rsgbj1KDUAg&amp;sa=X&amp;oi=image_result_group&amp;ct=title&amp;resnum=2&amp;ved=0CDEQsAQwAQ&amp;biw=1280&amp;bih=664">Beomasters</a>) written all over it. Funny how if you combine high-tech design with wood, the product immediately speaks scandinavian, no?</p>
<p>If you want to understand how the product works watch the whole video but if you just want the meat then forward to 2:25 min. Beware of these children &#8217;cause they&#8217;re sure to take over the world!</p>
<p>hat tip: <a href="http://blog.thevagabondblues.com/">Ricardo Fernández</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.vostokstudio.com/blog/2011/01/think-visually-learn-visually/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

