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	<title>THE VOSTOK BLOG &#187; Industrial Design</title>
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	<link>http://www.vostokstudio.com/blog</link>
	<description>This is where the Vostok Studio crew blogs</description>
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		<title>Screening by Vostok in Madrid of &#8216;Eames: the Architect and the Painter&#8217;</title>
		<link>http://www.vostokstudio.com/blog/screening-in-madrid-of-eames-the-architect-and-the-painter-by-vostok</link>
		<comments>http://www.vostokstudio.com/blog/screening-in-madrid-of-eames-the-architect-and-the-painter-by-vostok#comments</comments>
		<pubDate>Mon, 06 Feb 2012 13:13:38 +0000</pubDate>
		<dc:creator>Gabriela Lendo</dc:creator>
				<category><![CDATA[Designed at home]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[our videos]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostokstudio.com/blog/?p=3494</guid>
		<description><![CDATA[Many of you know we worked hard to bring Bill Jersey and Jason Cohn&#8216;s documentary &#8216;Eames: the Architect and the Painter&#8217; to Madrid. Although it was a private screening for family, friends and clients, we&#8217;re proud to say that this was the first time the film was screened in Europe and probably –and I sincerely [...]]]></description>
			<content:encoded><![CDATA[<p>Many of you know we worked hard to bring Bill Jersey and <a href="http://www.breadandbutterfilms.com/about/jason-cohn/">Jason Cohn</a>&#8216;s documentary <a href="http://firstrunfeatures.com/eames/">&#8216;Eames: the Architect and the Painter&#8217;</a> to Madrid. Although it was a private screening for family, friends and clients, we&#8217;re proud to say that this was the first time the film was screened in Europe and probably –and I sincerely hope I&#8217;m wrong here– the last time it will be screened on the big screen in Madrid. </p>
<p>Lucky for us though, Canal+ Spain will premiere the film sometime in May. Take note of the date because this one&#8217;s definitely not worth missing. The amount of archive material these men had access to is astonishing and the way Jason Cohn&#8217;s script interweaves private and public aspects of their lives, pretty enlightening. </p>
<p>But, movie-aspects aside, this is a great opportunity to revisit the Eames&#8217; work and, especially, their philosophy. El Pais&#8217; <a href="http://blogs.elpais.com/del-tirador-a-la-ciudad/">Anatxu Zabalbeascoa</a> did a pretty good job at grasping what this event was all about in her article a few weeks ago: <a href="http://cultura.elpais.com/cultura/2012/01/19/actualidad/1326947073_743957.html">Eames for times of crisis</a>. Charles and Ray taught us that difficult times are a great opportunity to change things: to do more and better. </p>
<p>They injected some of this &#8216;good design is good business&#8217; mantra in companies like <a href="http://www.hermanmiller.com/english.html">Herman Miller</a>, <a href="http://www.ibm.com/us/en/">IBM</a> and <a href="http://www.polaroid.com/en/stream">Polaroid</a> but they also engrained this in future generations of designers. Like us. Many years after them. This is the main reason why we decided to do this event in the first place and share it with the people we respect. For those of you who came: thank you. This is the first time we do something like this. Hopefully it won&#8217;t be the last. </p>
<p><iframe src="http://player.vimeo.com/video/36089727?title=0" width="520" height="293" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p>We&#8217;d also like to thank the great team behind us in this event: Pelayo and Marta. And <a href="http://www.vitra.com/en-lp/contact/showrooms/espana/madrid/">Vitra Spain</a> for their generosity. </p>
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		<item>
		<title>At the Good Design Expo in Tokyo</title>
		<link>http://www.vostokstudio.com/blog/at-the-good-design-expo-in-tokyo</link>
		<comments>http://www.vostokstudio.com/blog/at-the-good-design-expo-in-tokyo#comments</comments>
		<pubDate>Sun, 04 Sep 2011 20:34:04 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostokstudio.com/blog/?p=3163</guid>
		<description><![CDATA[Eri and I headed to the Tokyo Good Design Expo last week. I heard that it&#8217;s supposed to be one of the most important Asian event on design, plus they host the Good Design Award, so we had to take a look. Here&#8217;s a super-quick review on what we saw. The expo was huge. We [...]]]></description>
			<content:encoded><![CDATA[<p>Eri and I headed to the <a href="http://www.g-mark.org/english/news/2008/n_0731.html">Tokyo Good Design Expo</a> last week. I heard that it&#8217;s supposed to be one of the most important Asian event on design, plus they host the <a href="http://www.g-mark.org/">Good Design Award</a>, so we had to take a look. Here&#8217;s a super-quick review on what we saw.</p>
<p><img src="http://www.vostokstudio.com/blog/wp-content/uploads/2011/09/eri-javier-gde.jpg" alt="" title="eri-javier-gde" width="530" height="366" class="aligncenter size-full wp-image-3164" /></p>
<p>The expo was huge. We were mostly for the interactive and mobile stuff although you could find many other design areas represented by all sorts of products: cars, domotics, furniture, pottery, home appliances… </p>
<p>After overlooking the whole expo we headed to the mobile design stands. I have to say most of what we saw was not surprising at all: tablets and phones whose only difference was exterior styling (shape and color) but were the same on the inside: android. Perhaps the most interesting was the IIDA infobar, designed by Naoto Fukasawa and Yugo Nakamura. The Infobar has a complete different approach both on UI and exterior design. Also, its marketing campaign is very intense, focusing on the personalization factor. Check the commercial:</p>
<p><iframe width="530" height="328" src="http://www.youtube.com/embed/LtHw4FUFArE" frameborder="0" allowfullscreen></iframe></p>
<p>I confess I was a bit deceived with the whole thing. Well, I&#8217;m an iPhone user, therefore I will judge anything up to those standards. But isn&#8217;t IIDA&#8217;s Infobar competing with the iPhone after all? There is one thing that really impressed me, though: it&#8217;s lightness. It looks heavier than it is. That is a good thing but the counterpart is that It&#8217;s not as solid as one might expect.</p>
<p>But the best piece of the whole expo, as seen with interaction design eyes -Eri and I agreed on this- were the vending machines, which happened to be working by the way. A big crisp, colorful touchscreen to chose your favorite beverage. Motion, layers, and directionality all very well applied. Check it by yourself on this video (sorry about the quality, I think I messed up with the frame ratio):</p>
<p><iframe src="http://player.vimeo.com/video/28584719?title=0&amp;byline=0&amp;portrait=0" width="530" height="298" frameborder="0"></iframe></p>
<p>Overall it was a very interesting visit. We are looking forward to come back next year and perhaps display some of the products we&#8217;ve designed during this last year at <a href="http://www.vostokstudio.com">Vostok Studio</a>.</p>
<p>PS: check this post for <a href="http://search.japantimes.co.jp/cgi-bin/fs20071023a2.html">more info on the Good Design Award</a> and <a href="http://jdeo.blogspot.com/2011/08/visitando-la-good-design-expo-en-tokyo.html">this other post</a> for pics and more info on the expo (in Spanish)</p>
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		<title>iida infobar A01</title>
		<link>http://www.vostokstudio.com/blog/iida-infobar-a01</link>
		<comments>http://www.vostokstudio.com/blog/iida-infobar-a01#comments</comments>
		<pubDate>Fri, 24 Jun 2011 00:08:53 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostokstudio.com/blog/?p=3103</guid>
		<description><![CDATA[We knew about the iida infobar a couple of months ago. Yes, that eye candy phone from Japan designed by one of the demigods of product design: Naoto Fukasawa. Take a look at the user interface (Android based): What do you think? We are dying to put our hands on one so we can check [...]]]></description>
			<content:encoded><![CDATA[<p>We knew about the <a href="http://iida.jp/english/">iida infobar</a> a couple of months ago. Yes, that eye candy phone from Japan designed by one of the demigods of product design: <a href="http://en.wikipedia.org/wiki/Naoto_Fukasawa">Naoto Fukasawa</a>. Take a look at the user interface (Android based):</p>
<p><iframe width="530" height="331" src="http://www.youtube.com/embed/0S6NMH4ry-4" frameborder="0" allowfullscreen></iframe></p>
<p>What do you think? We are dying to put our hands on one so we can check by ourselves.</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Fifty five years designing a product</title>
		<link>http://www.vostokstudio.com/blog/fifty-five-years-designing-a-product</link>
		<comments>http://www.vostokstudio.com/blog/fifty-five-years-designing-a-product#comments</comments>
		<pubDate>Fri, 18 Feb 2011 13:27:09 +0000</pubDate>
		<dc:creator>Gabriela Lendo</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2824</guid>
		<description><![CDATA[Jordi Parras has done a great job designing and creating the Spotify player. Techcrunch says he&#8217;s been inspired by Jonathan Ive, we say he&#8217;s been inspired by Braun. More specifically, by the 1955 SK2 designed by Artur Braun (son of Max Braun, the founder) and Fritz Eichler. Nice work. If you want to learn more [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/02/IMG_4286-1.jpg" alt="" title="IMG_4286-1" width="520" height="346" class="aligncenter size-full wp-image-2829" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/02/Screen-shot-2011-02-18-at-2.08.39-PM.png" alt="" title="Screen shot 2011-02-18 at 2.08.39 PM" width="520" height="355" class="aligncenter size-full wp-image-2830" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/02/405946519_ac6cc8da6f_b.jpg" alt="" title="405946519_ac6cc8da6f_b" width="520" height="390" class="aligncenter size-full wp-image-2826" /></p>
<p><a href="http://zenona.com/">Jordi Parras</a> has done a great job designing and creating the Spotify player. Techcrunch says <a href="http://techcrunch.com/2011/02/13/spanish-design-student-creates-sleek-new-spotify-gadget/">he&#8217;s been inspired by Jonathan Ive</a>, we say he&#8217;s been inspired by Braun. More specifically, by the 1955 SK2 designed by Artur Braun (son of Max Braun, the founder) and Fritz Eichler. Nice work.</p>
<p>If you want to learn more about how it works, <a href="http://vimeo.com/17561267">watch the video</a>. </p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>The 26 books that shaped me as an interaction designer</title>
		<link>http://www.vostokstudio.com/blog/the-26-books-that-made-me-an-interaction-designer</link>
		<comments>http://www.vostokstudio.com/blog/the-26-books-that-made-me-an-interaction-designer#comments</comments>
		<pubDate>Mon, 24 Jan 2011 18:43:11 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Architecture]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>
		<category><![CDATA[Theory]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2586</guid>
		<description><![CDATA[When recalling the sources that taught me and influenced me as an interaction designer many things come to mind: presentations, movies, observation, experience&#8230; and obviously books. I&#8217;ve been asked many times about my &#8220;recommended books for someone who&#8217;s starting in the field&#8221; and I never know where to start. The truth is that most of [...]]]></description>
			<content:encoded><![CDATA[<p>When recalling the sources that taught me and influenced me as an interaction designer many things come to mind: presentations, movies, observation, experience&#8230; and obviously books. I&#8217;ve been asked many times about my &#8220;recommended books for someone who&#8217;s starting in the field&#8221; and I never know where to start. The truth is that most of the readings I&#8217;d recommend are not *on interaction design* but rather on surrounding disciplines. Here are the 25 (now updated to 26) that most influenced me:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/portadas1.png" alt="" style="border:none;" title="portadas" width="525" height="506" class="aligncenter size-full wp-image-2604" /></p>
<p><br/></p>
<p><a href="http://www.amazon.com/World-as-Design-Otl-Aicher/dp/3433024049">The World as Design</a><br />
Otl Aicher</p>
<p>Honesty and design. It&#8217;s a book about integrity, about what decisions should be made, when and why. My favorite book about design, it has really changed the way I see my profession.</p>
<p>The book is a series of essays written by Aicher relating to all sorts of things; from how the Eameses designed chairs to the morals behind choosing one color over another to paint a house fa√ßade. This book made me understand that there is a reason for everything and every design decision should have a reasoning behind it.</p>
<p><br/></p>
<p><a href=" http://www.amazon.com/101-Things-Learned-Architecture-School/dp/0262062666<br />
">101 Things I Learned in Architecture School</a><br />
Matthew Frederick</p>
<p>It&#8217;s a tiny book about the basics of architecture and therefore, about the basics of the relationship between people and space. It&#8217;s very interesting because it gives you good advice for whenever you need to think about information architecture in terms of environments, just as an urbanist would. Not what happens inside a page but how to receive a user, how to guide him, what should the paths look like. When to make &#8220;open spaces&#8221; and when to make aisles, etc.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Designing-People-Henry-Dreyfuss/dp/1581153120/ref=sr_1_1?s=books&#038;ie=UTF8&#038;qid=1294409561&#038;sr=1-1">Designing for People</a><br />
Henry Dreyfuss</p>
<p>Dreyfuss designed many iconic objects we still use nowadays. He was also the first one to apply human factors to his designs. He stated that the characteristics of the human body should be taken into account when desiging something for human use. The idea was revolutionary and completely against the design of his time (the 50&#8242;s), which was much more worried about forms that would sell well. </p>
<p>On <em>Designing for People </em> he exposes his ideas along with some thoughts on how to run a studio, its processes and methodologies. A classic.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Universal-Principles-Design-William-Lidwell/dp/1592530079 ">Universal Principles of Design<br />
</a>William Lidwell</p>
<p>A great compliation on design principles (behavioral, mostly). Each principle is carefully explained; on one side of the page with text, on the other with illustrations or diagrams. Perfect to learn the basics and see them in action; it conveys the message clearly using excellent examples.</p>
<p>It touches on many subjects, among them: how appearance influences people, how many options are optimal, how to order stuff&#8230; It&#8217;s a must for anybody who wants to understand how users make decisions.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Psychology-Everyday-Things-Donald-Norman/dp/0465067093">The Psychology of Everyday Things</a><br />
Donald Norman</p>
<p>A great introduction to cognitive psychology applied to design. Very good at helping understand how we relate to the objects that surround us and the things that go on in our minds. Norman introduces the concept of affordance, among many others, one of the few things I try to always keep in mind when designing.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Industrial-Design-Reader-Carma-Gorman/dp/1581153104">The Industrial Design Reader</a><br />
Carma Gorman</p>
<p>A compilation of readings (articles, essays, excerpts&#8230;) on design, architecture and the like. I&#8217;d say 80% is still applicable to interaction design no matter the year the texts were written (some are from 19th century and very valid).</p>
<p>It&#8217;s a good book to help remind us that, even before our times, great minds put a lot of time and effort into thinking how things should be made. It helps me keep focus and give foundations to what I do.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Invisible-Computer-Products-Information-Appliances/dp/0262640414">The Invisible Computer</a><br />
Donald Norman</p>
<p>This book by Norman has a few extremely good chapters on how design (as user experience), technology and marketing interrelate in a project and the role each one should play. It provides you with (and helps you understand) the whole picture; how technological products are made and why most of the time we fail. </p>
<p><br/></p>
<p><a href="http://www.amazon.com/Information-Architects-Richard-Saul-Wurman/dp/1888001380">Information Architects</a><br />
Richard Saul Wurman </p>
<p>Wurman coined the term &#8220;information architecture&#8221; and uses it in a slightly different way to what we are used to. We think of it as structures of webpages, he thought of it as what we now call &#8220;information design&#8221;. The book is a great compilation of examples by excellent designers on how to shape information in a way that conveys the message more efficiently (most of the times that means visually).</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Ambient-Findability-What-Changes-Become/dp/0596007655 ">Ambient Findability</a><br />
Peter Morville</p>
<p>Morville, one of the founding fathers of information architecture, wrote this excellent book about how information acquires new dimensions when leaving the realm of the traditional website. He talks about how GPS, RFID, sensors and many other technologies are creating new forms of data that make information more meaningful. To me, this book was a great introduction to the value of metadata, the internet of things and geoeverything.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Being-Digital-Nicholas-Negroponte/dp/0679762906 ">Being Digital</a><br />
Nicholas Negroponte</p>
<p>It&#8217;s the bible of the digital realm, a book that sheds light on the consequences of converting everything to ones and zeroes. Most of what he says on the book is stuff almost everyone knows now but back then: it was shocking. It should be a mandatory read for some policy makers even today.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Inside-Steves-Brain-Leander-Kahney/dp/1591841984 ">Inside Steve&#8217;s Brain</a><br />
Leander Kahney</p>
<p>Learn marketing, design, communication and product strategy from Steve Jobs. Who else could teach it better? The book is half biography half chronicle about Jobs and Apple. It goes deep into many issues in a very entertaining style. Some chapters are worth their weight in caviar. The book was last year&#8217;s Vostok  present to our clients.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Designing-Pleasurable-Products-Patrick-Jordan/dp/0415298873 ">Designing Pleasurable Products</a><br />
Patrick Jordan</p>
<p>Forget Donald Norman&#8217;s &#8220;Emotional Design&#8221;. If you want to know about emotional design then get this book. It&#8217;s entertaining and rigorous and it has everything you need to know about how emotions play a role in the way we choose and use products.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Praise-Shadows-Junichiro-Tanizaki/dp/0918172020 ">In Praise of Shadows</a><br />
Junichiro Tanizaki</p>
<p>It&#8217;s japanese aesthetics in prose poetry. It speaks about organic materials, objects that age gracefully and the beauty of imperfection. It describes the secret pleasure of wabi-sabi.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Wabi-Sabi-Artists-Designers-Poets-Philosophers/dp/1880656124 ">Wabi-Sabi: for Artists, Designers, Poets &#038; Philosophers</a><br />
Leonard Koren</p>
<p>A great essay on wabi-sabi, that side of Japanese aesthetics that looks into the graceful decadence of materials, seductive imperfection, shadows, organic materials, wood, ceramics and beautiful rusty colors. To me, modernism is great but sometimes you just need a break, a good break, not one of those breaks that postmo hipster boys have in store.</p>
<p><br/></p>
<p><a href="http://www.amazon.de/Braun-Jahre-Produktinnovationen-Bernd-Polster/dp/3832173641 ">Braun: 50 Jahre Produktinnovationen</a><br />
Bernd Polster</p>
<p>Braun is the Apple of the 20th century. This book is a catalog of all the stuff produced by Braun during the past 50 years. You can see the influence of the Ulm School of Design, Dieter Rams, Hans Gugelot, Otl Aicher&#8230; And also learn through colorful examples how Oral-B ruined the best design driven company that&#8217;s ever existed. The book was a gift from my students some years ago and I go back to it when I need inspiration for use of color, layout, etc. Full disclosure: Dieter Rams is one of my prophets.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Digital-Diagrams-Statistical-Information-Effectively/dp/0823015726 ">Digital Diagrams</a><br />
Trevor Bounford</p>
<p>I lend this book to whoever asks me to recommend a book on information design that&#8217;s not just theory. Edward Tufte is fine but it may leave you clueless about how to start. This book will give you many examples and even Illustrator tips on how to visually display data. A great book to have around.</p>
<p><br/></p>
<p><a href="http://www.abebooks.com/servlet/BookDetailsPL?bi=3976332090&#038;searchurl=an%3Daicher%252C%2Botl%26sts%3Dt%26x%3D0%26y%3D0">The Kitchen is for Cooking</a><br />
Otl Aicher </p>
<p>Aicher had to redesign a kitchen. In the process he learnt so much about how everything works inside, an entire microuniverse, that he decided to write a book about all his findings. I consider it a great example on how to understand contexts of use, which are often wider and more complex than expected.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Typographie-German-Otl-Aicher/dp/3874396835/ref=sr_1_4?s=books&#038;ie=UTF8&#038;qid=1294422856&#038;sr=1-4">Typography</a><br />
Otl Aicher</p>
<p>There are many books on typography and I confess that I&#8217;ve only read a few but, boy is this one good. It makes you feel a complete ingnorant. What&#8217;s wonderful about is that  it makes you understand how people read so you can make design decisions on how to display your type. You have to read a good book on typography before you design anything intended to be read and this is probably one of the top books to aide you. </p>
<p><br/></p>
<p><a href="http://www.amazon.com/Bauhaus-Our-House-Tom-Wolfe/dp/055338063X ">From Bauhaus to Our House</a><br />
Tom Wolfe</p>
<p>Good modernists sometimes get so fed up with ourselves that we need a break. Wolfe&#8217;s book is a satirical essay on the modernist madness and all those &#8220;white shoe boxes&#8221; derived from the first Bauhaus buildings. Is there a modernist aesthetic and you just used it without being it a derivation of function? Perhaps you are modernist-sick. Go get the book.</p>
<p><br/></p>
<p><a href="http://www.agapea.com/libros/Conversaciones-con-Jean-Prouve-isbn-8425219957-i.htm">Conversations with Jean Prouvé</a><br />
Armelle Lavalou</p>
<p>A tiny but marvelous book on how an industrial designer thinks and works. In this book Prouvé is extremely honest and modest, a quality difficult to find in today&#8217;s designers. He was also a real innovator in materials, form and structure. The way the book is written is like having the master talking about himself in front of you.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Zeichensysteme-Visuellen-Kommunikation-Architekten-Organisatoren/dp/3433026505">Sistemas de Signos en la Comunicación Visual / Zeichensysteme Der Visuellen Kommunikation: Handbuch Fur Designer, Architekten, Planer, Organisatoren</a><br />
Martin Krampen and Otl Aicher</p>
<p>The book is worth its price just for one chapter, the one where Aicher explains the difference between analytical and synthetic information. It&#8217;s the first thing I teach to my students every year. When you know that, you know 30% of everything a designer that works with information needs.</p>
<p><br/> </p>
<p><a href="http://www.amazon.com/Tipping-Point-Little-Things-Difference/dp/0316346624">The Tipping Point</a><br />
Malcolm Gladwell</p>
<p>It&#8217;s a great collection of stories about how people behave unexpectedly in certain situations. Gladwell is very good at pop psychology facts that sometimes are good for understanding user patterns or for provoking them.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Designing-Web-Usability-Jakob-Nielsen/dp/156205810X">Designing Web Usability</a><br />
Jakob Nielsen</p>
<p>An introductory classic. One of the books that started it all. Nielsen is not the guru he used to be but he deserves credit for this great compendium of applied human-computer interaction that kicked our profession in its initial days. The book was also great for convincing clients and &#8220;evangelizing&#8221;, if you ever want to use that word.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Think-Common-Sense-Approach-Usability/dp/0789723107">Don&#8217;t Make Me Think! A Common Sense Approach to Web Usability</a><br />
Steve Krugg</p>
<p>Krugg&#8217;s book is also an introductory classic; if Nielsen&#8217;s was about principles this one is about techniques. How to run a usability test without a white coat, how to report usability issues effectively, etc. Many examples and cartoons, easy to read (it took me less than 2 hours!). Very good for superbeginners who need to do usability tasks at their products. Also very good for those who&#8217;s job is not on the usability/design trench but need notions.</p>
<p><br/></p>
<p><a href="http://www.amazon.com/Corbusier-Talks-Students/dp/156898196">Le Corbusier Talks with Students</a><br />
Le Corbusier</p>
<p>Designers usually pretend to know a lot about Le Corbusier but they usually know little more than a few modern-design villas with beautiful horizontal shapes without understanding the reasons behind such decisions on form. This book summarizes many of his thoughts on design and architecture. Since the book is a transcript from his talks, it feels very natural and close. You end up learning a few things about systems and contexts from a discipline that has many things in common with interaction design.</p>
<p><strong>UPDATE (31 Jan, 2011)</strong></p>
<p><a href="http://www.amazon.com/Fountainhead-Centennial-Hardcover-Ayn-Rand/dp/0452286751/ref=sr_1_1?s=books&#038;ie=UTF8&#038;qid=1296464504&#038;sr=1-1">The Fountainhead</a><br />
Ayn Rand</p>
<p>Yes, a novel. Setting aside Rand&#8217;s political views, The Fountainhead is clearly a good story about honesty and values in creative work. The book is about an architect who fights the world to stay true to his beliefs on what a building should be. There is much about his views on architecture that matches what I consider good design. Also, all the character&#8217;s struggle to stay true to himself is a great teaching in a field where clients, peers and fashions have so much influence. </p>
<p>Read it when you feel you are senior enough, not too soon. And stay away from work when reading it. A summer vacation would be ideal.</p>
<blockquote><p>Javier Cañada leads <a href="http://www.vostok.es">Vostok</a>, a design and strategy studio that creates smart interactive products. You can follow him on twitter <a href="http://twitter.com/#!/javiercanada">@javiercanada</a> or at <a href="http://www.vostok.es/blog">Vostok&#8217;s blog</a>.</p></blockquote>
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		<title>Streamline, from functional to styling</title>
		<link>http://www.vostokstudio.com/blog/streamline-from-functional-to-styling</link>
		<comments>http://www.vostokstudio.com/blog/streamline-from-functional-to-styling#comments</comments>
		<pubDate>Fri, 21 Jan 2011 10:04:01 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Quotes]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2562</guid>
		<description><![CDATA[The motivation for the first streamline designs was functional improvement: more speed, less resistance and fuel optimisation. Here&#8217;s a great video from 1936 where Chrysler explains the concept of streamline to their customers introducing new car models with softer and rounder shapes: What started as a functional need later became a styling trend. Thousands of [...]]]></description>
			<content:encoded><![CDATA[<p>The motivation for the first streamline designs was functional improvement: more speed, less resistance and fuel optimisation. Here&#8217;s a great video from 1936 where Chrysler explains the concept of streamline to their customers introducing new car models with softer and rounder shapes:</p>
<p><object width="520" height="411" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param value="true" name="allowfullscreen"/><param value="always" name="allowscriptaccess"/><param value="high" name="quality"/><param value="true" name="cachebusting"/><param value="#000000" name="bgcolor"/><param name="movie" value="http://www.archive.org/flow/flowplayer.commercial-3.2.1.swf" /><param value="config={'key':'#$aa4baff94a9bdcafce8','playlist':['format=Thumbnail?.jpg',{'autoPlay':false,'url':'Streamli1936_512kb.mp4'}],'clip':{'autoPlay':true,'baseUrl':'http://www.archive.org/download/Streamli1936/','scaling':'fit','provider':'h264streaming'},'canvas':{'backgroundColor':'#000000','backgroundGradient':'none'},'plugins':{'controls':{'playlist':false,'fullscreen':true,'height':26,'backgroundColor':'#000000','autoHide':{'fullscreenOnly':true}},'h264streaming':{'url':'http://www.archive.org/flow/flowplayer.pseudostreaming-3.2.1.swf'}},'contextMenu':[{},'-','Flowplayer v3.2.1']}" name="flashvars"/><embed src="http://www.archive.org/flow/flowplayer.commercial-3.2.1.swf" type="application/x-shockwave-flash" width="520" height="411" allowfullscreen="true" allowscriptaccess="always" cachebusting="true" bgcolor="#000000" quality="high" flashvars="config={'key':'#$aa4baff94a9bdcafce8','playlist':['format=Thumbnail?.jpg',{'autoPlay':false,'url':'Streamli1936_512kb.mp4'}],'clip':{'autoPlay':true,'baseUrl':'http://www.archive.org/download/Streamli1936/','scaling':'fit','provider':'h264streaming'},'canvas':{'backgroundColor':'#000000','backgroundGradient':'none'},'plugins':{'controls':{'playlist':false,'fullscreen':true,'height':26,'backgroundColor':'#000000','autoHide':{'fullscreenOnly':true}},'h264streaming':{'url':'http://www.archive.org/flow/flowplayer.pseudostreaming-3.2.1.swf'}},'contextMenu':[{},'-','Flowplayer v3.2.1']}"></embed></object></p>
<p>What started as a functional need later became a styling trend. Thousands of objects were designed in aerodynamic shapes even though they were supposed to be still. In this <a href="http://www.flickr.com/photos/streamline_design/sets/72157600034173004/with/438562718/">flickr gallery</a> there are a few great examples:</p>
<p><a href="http://www.flickr.com/photos/streamline_design/sets/72157600034173004/with/438562718/"><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/streamline-gallery.jpg" alt="" title="streamline-gallery" width="475" height="472" class="aligncenter size-full wp-image-2568" /></a></p>
<p>The greatest advocate of streamline as a styling aesthetic were <a href="http://en.wikipedia.org/wiki/Norman_Bel_Geddes">Norman Bel Geddes</a> and <a href="http://en.wikipedia.org/wiki/Raymond_Loewy">Raymond Loewy&#8221;>Raymond Loewy</a> who believed that curves were great, especially for making a product more appealing to the public. One of his most famous designs is a pencil sharpener that, although it was supposed to be screwed to a table, its shape was as streamlined as a supersonic rocket:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/Raymond_Loewy_Pencil_Sharpener.jpeg" alt="" title="Raymond_Loewy_Pencil_Sharpener" width="429" height="450" class="aligncenter size-full wp-image-2567" /></p>
<p>This quote of the streamline godfather explains everything:</p>
<blockquote><p>The most beautiful curve is a rising sales graph</p>
<p><cite><a href="http://en.wikipedia.org/wiki/Raymond_Loewy">Raymond Loewy</a></cite></p></blockquote>
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		<title>When Braun stopped being Braun</title>
		<link>http://www.vostokstudio.com/blog/when-braun-stopped-being-braun</link>
		<comments>http://www.vostokstudio.com/blog/when-braun-stopped-being-braun#comments</comments>
		<pubDate>Thu, 20 Jan 2011 12:20:39 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[our videos]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2553</guid>
		<description><![CDATA[These pictures from Faasdant&#8217;s set on clear design illustrate the exact moment when Braun stopped being a design driven company and became a marketing driven subsidiary of Procter &#038; Gamble: It&#8217;s easy to spot the switch from honest appearance to styling, the gratuitious use of color and shapes that are not meant to serve function [...]]]></description>
			<content:encoded><![CDATA[<p>These pictures from <a href="http://www.flickr.com/photos/faasdant/sets/72157611414164455/with/3842327177/">Faasdant&#8217;s set on clear design</a> illustrate the exact moment when Braun stopped being a design driven company and became a marketing driven subsidiary of Procter &#038; Gamble:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/3843118562_97bc4f4982_z.jpeg" alt="" title="3843118562_97bc4f4982_z" width="520" height="751" class="aligncenter size-full wp-image-2554" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/3842331123_58d4b2c5cb_z-1.jpeg" alt="" title="3842331123_58d4b2c5cb_z-1" width="520" height="539" class="aligncenter size-full wp-image-2556" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/3843116998_e7d74421ff_b.jpeg" alt="" title="3843116998_e7d74421ff_b" width="520" height="652" class="aligncenter size-full wp-image-2557" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2011/01/3842327177_18f195ccbb_z.jpeg" alt="" title="3842327177_18f195ccbb_z" width="520" height="453" class="aligncenter size-full wp-image-2555" /></p>
<p>It&#8217;s easy to spot the switch from honest appearance to styling, the gratuitious use of color and shapes that are not meant to serve function but to convey things different than the product purpose. </p>
<p>Some time ago we made a short video in homage to <a href="http://www.vostok.es/blog/when-braun-stopped-being-braun">Dieter Rams</a> and those beautifully designed products:</p>
<p><iframe src="http://player.vimeo.com/video/9772622?portrait=0&amp;color=ff9933" width="520" height="293" frameborder="0"></iframe></p>
<p>We also paid homage to Braun in in our recent &#8220;To me, design is&#8230;&#8221; video. How many Braun products can you spot in it?</p>
<p><iframe src="http://player.vimeo.com/video/17995436?title=0&amp;byline=0&amp;portrait=0&amp;color=f0b400" width="520" height="293" frameborder="0"></iframe></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Think visually, learn visually</title>
		<link>http://www.vostokstudio.com/blog/think-visually-learn-visually</link>
		<comments>http://www.vostokstudio.com/blog/think-visually-learn-visually#comments</comments>
		<pubDate>Mon, 10 Jan 2011 17:53:51 +0000</pubDate>
		<dc:creator>Gabriela Lendo</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2487</guid>
		<description><![CDATA[&#8220;A stop motion film? What do you mean, you don&#8217;t know what a stop motion film is?!  Jeez, man, I learned how to do one of those when I was 3!!  What kinda of stone-aged retarded world have you been living in?&#8221; Pas a Pas is an interactive tool that helps children learn the concepts [...]]]></description>
			<content:encoded><![CDATA[<blockquote><p>&#8220;A stop motion film? What do you mean, you don&#8217;t know what a stop motion film is?!  Jeez, man, I learned how to do one of those when I was 3!!  What kinda of stone-aged retarded world have you been living in?&#8221;</p></blockquote>
<p><iframe src="http://player.vimeo.com/video/17885101" width="521" height="293" frameborder="0"></iframe></p>
<p><a href="http://www.pasapas-project.com/">Pas a Pas</a> is an interactive tool that helps children learn the concepts behind geometry, motion and interactivity. We post this video because it&#8217;s got &#8216;danish design&#8217; (in the line of <a href="http://www.bang-olufsen.com/">Bang&amp;Olufsen</a> 1970s <a href="http://www.google.es/images?client=safari&amp;rls=en&amp;q=beomaster&amp;oe=UTF-8&amp;redir_esc=&amp;um=1&amp;ie=UTF-8&amp;source=univ&amp;ei=lkErTfDJK8_rsgbj1KDUAg&amp;sa=X&amp;oi=image_result_group&amp;ct=title&amp;resnum=2&amp;ved=0CDEQsAQwAQ&amp;biw=1280&amp;bih=664">Beomasters</a>) written all over it. Funny how if you combine high-tech design with wood, the product immediately speaks scandinavian, no?</p>
<p>If you want to understand how the product works watch the whole video but if you just want the meat then forward to 2:25 min. Beware of these children &#8217;cause they&#8217;re sure to take over the world!</p>
<p>hat tip: <a href="http://blog.thevagabondblues.com/">Ricardo Fernández</a></p>
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		<title>At the design exhibit</title>
		<link>http://www.vostokstudio.com/blog/at-the-design-exhibit</link>
		<comments>http://www.vostokstudio.com/blog/at-the-design-exhibit#comments</comments>
		<pubDate>Mon, 20 Dec 2010 12:06:33 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2333</guid>
		<description><![CDATA[Last friday all the interaction design students and I attended the &#8220;Design, Greatest Hits&#8221; exhibit at the Círculo de Bellas Artes. I found the curation to be weak. It was a fun evening though.]]></description>
			<content:encoded><![CDATA[<p>Last friday all the interaction design students and I attended the <a href="http://www.circulobellasartes.com/ag_expo.php?ele=107">&#8220;Design, Greatest Hits&#8221;</a> exhibit at the Círculo de Bellas Artes. I found the curation to be weak. It was a fun evening though.</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/12/starcked.jpg" alt="" title="starcked" width="520" height="696" class="aligncenter size-full wp-image-2334" /></p>
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		<slash:comments>5</slash:comments>
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		<title>More on building Vostok&#8217;s design cinémathèque</title>
		<link>http://www.vostokstudio.com/blog/more-on-building-vostoks-design-cinematheque</link>
		<comments>http://www.vostokstudio.com/blog/more-on-building-vostoks-design-cinematheque#comments</comments>
		<pubDate>Fri, 26 Nov 2010 16:30:30 +0000</pubDate>
		<dc:creator>Gabriela Lendo</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[At the office]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2258</guid>
		<description><![CDATA[Via oscar (an anonymous commentator in our blog) we find an incredible section in MONOmoda,that puts together a great list of design related films. All in all, a great research tool. Although we already knew most of the films&#8217; highlighted (cause many of you directed us to them a few months ago), it&#8217;ll be a really helpful [...]]]></description>
			<content:encoded><![CDATA[<p>Via oscar (an anonymous commentator in our blog) we find an incredible section in <a href="http://monomoda.com/">MONOmoda</a>,that <a href="http://monomoda.com/2010/design-documentaries-part-i/">puts together a great list of design related films</a>. All in all, a great research tool. Although we already knew most of the films&#8217; highlighted (<a href="http://www.vostok.es/blog/help-us-create-the-best-design-movie-list-ever">cause many of you directed us to them a few months ago</a>), it&#8217;ll be a really helpful post to help us curate our own design cinemathéque. The best way to welcome 2011 :)</p>
<p><a href="http://www.vostok.es/blog/wp-content/uploads/2010/11/Screen-shot-2010-11-26-at-5.28.44-PM.png"><img class="aligncenter size-full wp-image-2260" style="border:none;" title="Screen shot 2010-11-26 at 5.28.44 PM" src="http://www.vostok.es/blog/wp-content/uploads/2010/11/Screen-shot-2010-11-26-at-5.28.44-PM.png" alt="" width="500" height="313" /></a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>The Glif</title>
		<link>http://www.vostokstudio.com/blog/the-glif</link>
		<comments>http://www.vostokstudio.com/blog/the-glif#comments</comments>
		<pubDate>Wed, 06 Oct 2010 21:21:30 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[New Services]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2120</guid>
		<description><![CDATA[Two guys and an awesome idea but no money to make it real: The Glif, an iPhone 4 tripod mount + stand. Want to help?]]></description>
			<content:encoded><![CDATA[<p>Two guys and an awesome idea but no money to make it real: <a href="http://www.theglif.com/">The Glif</a>, an iPhone 4 tripod mount + stand.</p>
<p><iframe src="http://player.vimeo.com/video/15493382?title=0&amp;byline=0&amp;portrait=0&amp;color=ff9933" width="530" height="298" frameborder="0"></iframe></p>
<p><a href="http://www.kickstarter.com/projects/danprovost/glif-iphone-4-tripod-mount-and-stand">Want to help?</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Paleofuture.tv</title>
		<link>http://www.vostokstudio.com/blog/paleofuture-tv</link>
		<comments>http://www.vostokstudio.com/blog/paleofuture-tv#comments</comments>
		<pubDate>Fri, 17 Sep 2010 11:22:24 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[New Services]]></category>
		<category><![CDATA[Politics and Society]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2013</guid>
		<description><![CDATA[Learn about the past from the future. Or was it the other way around. Nevermind. Paleofuture.tv, by retrofuture researcher Matt Novak goes right to our instafave-ultrafan video playlist. Enjoy episode 0000:]]></description>
			<content:encoded><![CDATA[<p>Learn about the past from the future. Or was it the other way around. Nevermind. Paleofuture.tv, by <a href="http://www.paleofuture.com/about-me/">retrofuture researcher Matt Novak</a> goes right to our instafave-ultrafan video playlist. Enjoy episode 0000:</p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/HHvG-aup_-Q?fs=1&amp;hl=es_ES"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/HHvG-aup_-Q?fs=1&amp;hl=es_ES" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
]]></content:encoded>
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		<title>When hardware rules</title>
		<link>http://www.vostokstudio.com/blog/when-hardware-rules</link>
		<comments>http://www.vostokstudio.com/blog/when-hardware-rules#comments</comments>
		<pubDate>Thu, 16 Sep 2010 16:53:01 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=2009</guid>
		<description><![CDATA[What would you say it&#8217;s wrong at Nokia? This is what a former software engineer at Nokia told John Gruber: Here’s the problem: Hardware Rules at Nokia. The software is written by the software groups inside of Nokia, and it is then given to the hardware group, which gets to decide what software goes on [...]]]></description>
			<content:encoded><![CDATA[<p>What would you say it&#8217;s wrong at Nokia?<br />
This is what <a href="http://daringfireball.net/2010/09/nokia_next">a former software engineer at Nokia told John Gruber</a>:</p>
<blockquote><p>Here’s the problem: Hardware Rules at Nokia. The software is written by the software groups inside of Nokia, and it is then given to the hardware group, which gets to decide what software goes on the device, and the environment in which it runs. All schedules are driven by the hardware timelines. It was not uncommon for us to give them code that ran perfectly by their own test, only to have them do things like reduce the available memory for the software to 25% the specified allocation, and then point the finger back at software when things failed in the field.</p>
<p>In addition, I read their “competitive analysis” of the iPhone. It was a short powerpoint deck that proceeded to lay out all of the reasons why Nokia did not have to change what they were doing at all. They even included “developer annoyance at the App Store submission process” as a reason why the iPhone would ultimately fail (this was around the time that the 3GS was released, so they had no excuse).</p>
<p>Bottom Line: Nokia is a hardware company that hates software.</p></blockquote>
<p>Sad.</p>
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		<title>Design this Day</title>
		<link>http://www.vostokstudio.com/blog/design-this-day</link>
		<comments>http://www.vostokstudio.com/blog/design-this-day#comments</comments>
		<pubDate>Mon, 30 Aug 2010 09:52:39 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1924</guid>
		<description><![CDATA[Here&#8217;s a good way to fresh-start from vacation: finding that this little gem arrived home while you were away and awaits for a relaxed reading: It&#8217;s a first edition of Design This Day by Walter Dorwin Teague, one of the first industrial designers and founder of a design firm that&#8217;s still out there after 80 [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a good way to fresh-start from vacation: finding that this little gem arrived home while you were away and awaits for a relaxed reading:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/design-this-day1.jpg" alt="" title="design-this-day" width="500" height="374" class="aligncenter size-full wp-image-1927" /></p>
<p>It&#8217;s a first edition of Design This Day by <a href="http://en.wikipedia.org/wiki/Walter_Dorwin_Teague">Walter Dorwin Teague</a>, one of the first industrial designers and founder of a <a href="http://www.teague.com">design firm </a>that&#8217;s <a href="http://www.core77.com/reactor/08.06_teague.asp">still out there after 80 years</a> keeping a no-nonsense approach focused on creating quality products.</p>
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		<title>Vitsoe and timeless design</title>
		<link>http://www.vostokstudio.com/blog/vitsoe-and-timeless-design</link>
		<comments>http://www.vostokstudio.com/blog/vitsoe-and-timeless-design#comments</comments>
		<pubDate>Sun, 15 Aug 2010 12:04:27 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1920</guid>
		<description><![CDATA[Mark Adams, managing director of Vitsoe, states it very clear when talking about their furniture. They make furniture that&#8217;s timeless because they don&#8217;t believe in recycling, they believe in designing adaptive systems that can be rearranged over time to suit different needs and scenarios. the concept is to reuse your furniture…we see recycling as a [...]]]></description>
			<content:encoded><![CDATA[<p>Mark Adams, managing director of <a href="http://www.vitsoe.com">Vitsoe</a>, states it very clear when talking about their furniture. They make furniture that&#8217;s timeless because they don&#8217;t believe in recycling, they believe in designing adaptive systems that can be rearranged over time to suit different needs and scenarios.</p>
<blockquote><p>the concept is to reuse your furniture…we see recycling as a defeat</p></blockquote>
<p><object width="500" height="274"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=3941243&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=FFCD34&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=3941243&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=FFCD34&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="274"></embed></object></p>
<p>Modularity and no-aesthetics as design is my big obsession when designing interactive products (mostly websites). It&#8217;s not about designing a good website, it&#8217;s about designing a system of elements that can be arranged in certain ways and that can fulfill the company needs over time and for different reasons. If done well, when there is a need for some module that&#8217;s not designed, its shape, look and behavior comes out of intuition, it&#8217;s evident. My goal is to leave something in the hands of my client that will be there in 4 years, probably rearranged, perhaps with more pieces but within the same system.</p>
<p>When I fist read</a> the <a href="http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign">Ten Principles for Good Design (that was <a href="http://www.terremoto.net/x/archivos/000079.html">back in 2004</a>) I was shocked. It was like a revelation that made reconsider all I knew about information architecture and HCI. Here are the ones that hit me harder:</p>
<p>4. Good Design helps a product be understood<br />
6. Good Design is honest<br />
7. Good Design is durable<br />
10. Good Design is as little design as possible</p>
<p>In Dieter Rams&#8217; words: less but better.</p>
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		<title>The political connotations of human scale in architecture and design</title>
		<link>http://www.vostokstudio.com/blog/the-political-connotations-of-human-scale-in-architecture-and-design</link>
		<comments>http://www.vostokstudio.com/blog/the-political-connotations-of-human-scale-in-architecture-and-design#comments</comments>
		<pubDate>Tue, 10 Aug 2010 21:49:08 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Politics and Society]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1906</guid>
		<description><![CDATA[The difference between product design and architecture is in human scale and that has to do with political power. There is something subduing in the creation of structures we humans inhabit or use in any way, something about those structures condioning our moves and behaviors. Architecture and (even more) urbanism have that powerful quality. Architects [...]]]></description>
			<content:encoded><![CDATA[<p>The difference between product design and architecture is in human scale and that has to do with political power.</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/08/modulor.jpg" alt="" title="modulor" width="499" height="329" class="aligncenter size-full wp-image-1907" /></p>
<p>There is something subduing in the creation of structures we humans inhabit or use in any way, something about those structures condioning our moves and behaviors. Architecture and (even more) urbanism have that powerful quality.</p>
<p>Architects project their structures to influence in the way we feel and behave. They manage flows of people, they regulate our exposition to daylight to condition our feelings or they make us feel free and empowered through space and height. They make structures that manipulate us. </p>
<p>Architecture and urbanism could be the use of power though means of space. That could explain why politicians have always flirted with architecture, and dictators love to have scale models of their dreamt cities.</p>
<p>Designers instead, have never been that interesting for the powerful (with some interesting exceptions). Their work is usually not that influencing. Designers make things that tend to be smaller than humans. Their structures may condition but don&#8217;t force us to do anything. It&#8217;s not the space which conditions the individual but the individual who manipulates the object.</p>
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		<title>Próximo curso de diseño de interacción: toda la info</title>
		<link>http://www.vostokstudio.com/blog/proximo-curso-de-diseno-de-interaccion-toda-la-info</link>
		<comments>http://www.vostokstudio.com/blog/proximo-curso-de-diseno-de-interaccion-toda-la-info#comments</comments>
		<pubDate>Fri, 30 Jul 2010 10:41:34 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[At the office]]></category>
		<category><![CDATA[in Spanish]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[New Services]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Teaching and learning]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1843</guid>
		<description><![CDATA[Acabo de publicar toda la información sobre el próximo curso para formar a diseñadores de interacción. Será la tercera edición del Programa Vostok.]]></description>
			<content:encoded><![CDATA[<p>Acabo de publicar toda la información sobre el próximo curso para formar a diseñadores de interacción. Será la <a href="http://www.vostok.es/formacion">tercera edición del Programa Vostok</a>.</p>
<p><a href="http://www.vostok.es/formacion"><img src="http://www.vostok.es/blog/wp-content/uploads/2010/07/PV3.png" alt="" title="PV3" width="500" height="511" style="border: none;" class="aligncenter size-full wp-image-1844" /></a></p>
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		<title>Help us create the best design movie list ever</title>
		<link>http://www.vostokstudio.com/blog/help-us-create-the-best-design-movie-list-ever</link>
		<comments>http://www.vostokstudio.com/blog/help-us-create-the-best-design-movie-list-ever#comments</comments>
		<pubDate>Tue, 15 Jun 2010 14:48:24 +0000</pubDate>
		<dc:creator>Gabriela Lendo</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Information Architecture]]></category>
		<category><![CDATA[Information Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[our videos]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Visual Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1629</guid>
		<description><![CDATA[We want to build the best list of design (interaction, information, industrial, product design and architecture) movies and documentaries of all times. Here&#8217;s the deal: write down in the comment section the name of a film or doc that&#8217;s somehow design related and, in return, we&#8217;ll give you a code to watch any movie in Filmin&#8216;s [...]]]></description>
			<content:encoded><![CDATA[<p>We want to build the best list of design (interaction, information, industrial, product design and architecture) movies and documentaries of all times. Here&#8217;s the deal: write down in the comment section the name of a film or doc that&#8217;s somehow design related and, in return, we&#8217;ll give you a code to watch any movie in <a href="www.filmin.es">Filmin</a>&#8216;s (Spain&#8217;s best streaming service for indie film) catalog for free. </p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/06/posters-designmovies1.jpg" style="border: none;" alt="" title="posters-designmovies" width="500" height="491" class="aligncenter size-full wp-image-1641" /></p>
<p>We also have a promo code for a premium account at <a href="http://www.filmin.com">Filmin</a> (any movie, any time anywhere) which we&#8217;ll give to the person who makes the best list (it&#8217;s ok to repeat some movie suggested by someone else). Easy peasy japanesey. A neat gift for little effort.</p>
<p>These are the movies/docs we have so far:</p>
<blockquote><p><a href="http://www.imdb.com/title/tt0323872/">Kitchen Stories </a>(Bent Hamer, 2003)</p>
<p><a href="http://www.imdb.com/title/tt0041386/">The Fountainhead</a> (King Vidor, 1949)</p>
<p><a href="http://www.imdb.com/title/tt0096316/">Tucker: The Man and his Dream</a> (Francis Ford Coppola, 1988)</p>
<p><a href="http://www.imdb.com/title/tt0847817/">Helvetica </a>(Gary Hustwit, 2007)</p>
<p><a href="http://www.imdb.com/title/tt0078106/">Powers of 10</a> (and other films by Ray y Charles Eames, 1977)</p>
<p>The RTVE series &#8216;<a href="http://www.rtve.es/buscador/GoogleServlet?q=elogio+de+la+luz">Elogio de la luz</a>&#8216;, each episode covering an architect</p>
<p><a href="http://www.imdb.com/title/tt0092637/">The Belly of an Architect </a>(Peter Greenaway, 1987)</p>
<p><a href="http://www.imdb.com/title/tt0446784/">Sketches of Frank Gehry</a> (Sydney Pollack, 2005)</p>
<p><a href="http://www.imdb.com/title/tt0062136/">Play Time</a> (Jacques Tati, 1967)</p></blockquote>
<p>Full disclosure: We&#8217;ve done <a href="http://www.filmin.es">Filmin&#8217;s</a> web redesign and we love it (the service, not the redesign. Well&#8230; both). We&#8217;ll go into details in a future post.</p>
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		<title>Future cars</title>
		<link>http://www.vostokstudio.com/blog/future-cars</link>
		<comments>http://www.vostokstudio.com/blog/future-cars#comments</comments>
		<pubDate>Sun, 25 Apr 2010 10:44:27 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1251</guid>
		<description><![CDATA[This is what future cars looked like in May 1948:]]></description>
			<content:encoded><![CDATA[<p>This is what future cars looked like in May 1948:</p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/FQoLXBF4uSA&#038;hl=es_ES&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/FQoLXBF4uSA&#038;hl=es_ES&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
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		<title>The beginning of the end for laptops</title>
		<link>http://www.vostokstudio.com/blog/the-beginning-of-the-end-for-laptops</link>
		<comments>http://www.vostokstudio.com/blog/the-beginning-of-the-end-for-laptops#comments</comments>
		<pubDate>Tue, 06 Apr 2010 08:34:13 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[New Services]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1243</guid>
		<description><![CDATA[This post by Amit Gupta pretty much says everything about the issue here:]]></description>
			<content:encoded><![CDATA[<p>This <a href="http://superamit.tumblr.com/post/492401109/im-calling-it-now-the-laptop-starts-dying">post by Amit Gupta</a> pretty much says everything about the issue here:</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/04/tumblr_l0a61lixsx1qz72dio1_r1_1280.png" alt="" title="tumblr_l0a61lixsx1qz72dio1_r1_1280" width="500" height="553" class="aligncenter size-full wp-image-1244" /></p>
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		<title>The iPad is the new transistor radio</title>
		<link>http://www.vostokstudio.com/blog/the-ipad-is-the-new-transistor-radio</link>
		<comments>http://www.vostokstudio.com/blog/the-ipad-is-the-new-transistor-radio#comments</comments>
		<pubDate>Thu, 01 Apr 2010 10:38:49 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[New Services]]></category>
		<category><![CDATA[Storytelling]]></category>
		<category><![CDATA[Theory]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1237</guid>
		<description><![CDATA[The iPad could be the transistor for the new media. It could bring consumption of narrative media (especially audiovisual content) everywhere: to the very private sphere and to the streets, allowing for new forms of consumption.]]></description>
			<content:encoded><![CDATA[<p>I ask you to go back to the 40&#8242;s. Try to portray families in the living room, around a big wooden radio listening to national broadcasts over SW and AM&#8230; Can you see it? It was <a href="http://en.wikipedia.org/wiki/Old-time_radio">old time radio</a>. See Daddy with his pipe, granma and the kids all listening to daytime serials, soap operas, quiz shows&#8230;</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/04/radio_-_keep_it_free.gif" alt="" title="radio_-_keep_it_free" width="300" height="439" class="aligncenter size-full wp-image-1239" /></p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/04/girl_listening_to_radio.gif" alt="" title="girl_listening_to_radio" width="412" height="600" class="aligncenter size-full wp-image-1240" /></p>
<p>It all changed dramatically in the 50&#8242;s when the transistor was invented. Technologically it allowed for smaller and cheaper radios. It was no longer one radio per family, neither one radio in the center of the house. It meant that content wasn&#8217;t shared anymore. Content was moved to the bedroom and to the car thus alloing new forms of entertainment: late night shows where people would call to air their confessions, and music in the cars. Youngsters could have their own radio. Rock&#8217;n'Roll was then on the streets.</p>
<p>The iPad could be the same catalyzer today.</p>
<p><strong>The iPad as a transistor</strong></p>
<p>Today I read this quote on how the managers of <a href="http://www.hulu.com">Hulu</a> think it makes sense to move it to the iPad:</p>
<blockquote><p>Typically media consumption in the house was confined to the living room or home office, tablets allow consumers to serendipitously discover and consume media in every room of the house.</p>
<p><cite>Jason Kilar (hulu) <a href="http://www.nytimes.com/2010/04/01/technology/01hulu.html?hp">at The New York Times</a></p></blockquote>
<p></cite></p>
<p>Don&#8217;t you see parallelisms? Traditional visual media (shows, movies, series) has always been something that was consumed socially. All we wanted was good content and both the biggest scren and the biggest couch we could afford on our living room. Laptops are ok for that but still they have a design that&#8217;s optimised for work (big keyboard+trackpad, short battery span, a complex UI and OS&#8230;). </p>
<p>The iPad could be the transistor for the new media. It could bring consumption of narrative media (especially audiovisual content) everywhere: to the very private sphere and to the streets, allowing for new forms of consumption.</p>
<p><strong>Augmented reality, yes but also&#8230; Augmented fiction!</strong></p>
<p>Imagine being on a vacation in Barcelona, stopping for a café at a terraza in a cal square at the Born while watching movie scenes that happened right there, on the streets you just walked. That&#8217;s not augmented reality but augmented fiction. Same goes for long train or plane trips (movies about hijacked planes, love stories on the train? Thousands!). Nothing impossible these days, we only need a comfortable device and an app that takes care of it.</p>
<p>That would also be possible for cheap productions, not just big movies. If I owned a hotel and had to make a promotional video about it I&#8217;d make a short fiction film instead where the barman, concierge and all the staff are part of a cool story wich at the same time informs the customers about all the hotel facilities. I would make it available on the internet, of course, but also for customers who are already there with their tablets. I woud even put that in context with the surroundings and the nearby attractions if it was a touristic destination, so it was informative to visitors. That&#8217;s geolocalisation mixed with amateur cinema mixed with portable media devices.</p>
<p><strong>Private realities</strong></p>
<p>Now think of private spaces, specifically your bedroom. Transistor radios favored programs where people would call to talk about their love problems, to complain about their jobs, to make anonymous confessions. Could a iPad-like device be good at that? Could it be better than a laptop? Perhaps, if we put a camera on it.</p>
<p>I see the iPad as the best videoconference tool ever (if it ever comes with a camera). And now I&#8217;m thinking of <a href="http://www.chatroulette.com">chatroulette</a>. Not the best example but maybe a good starting point if someone ever comes up with an app that has different mood or themed chatrooms where you can have *real* conversations with *normal people* (not just perverts, or <a href="http://www.youtube.com/user/PianoChatImprov">piano dudes</a>).</p>
<p>I&#8217;m also thinking as videodiaries, private ones, just like the one Jake Sully had on Avatar. Wouldn&#8217;t you love to see yourself 10 years in te past talking about your life back then in a decent video quality? I&#8217;d love to do that right now if I had the right tool and could do it on the spot, not just in front of a computer that needed a surface to stand.</p>
<p><img src="http://www.vostok.es/blog/wp-content/uploads/2010/04/avatar-videolog.jpg" alt="" title="avatar-videolog" width="300" height="171" class="aligncenter size-full wp-image-1241" /></p>
<p>Yes, you can do all this that I mention with a laptop or even an iPhone but they are not optimised for that. The iPhone is not good for video and carrying a laptop while traveling and opening it in the middle of the street doesn&#8217;t sould like leisure. And&#8230; welll.. I know that the first models of the iPad won&#8217;t have camera or GPS but you get the point, right?</p>
<p><strong>New audiences</strong></p>
<p>The transistor made radios cheap and affordable. One family, one radio was no longer valid. Now the kid could have his transistor and go out with friends to listen to music. Radio stations saw the opportunity and started to air that new music the youth were listening. Not orchestras or big bands but Rock an Roll. </p>
<p>The iPad will be to our parents what the transistor radio was to the 50&#8242;s youth. They now barely use the computer and are unable to take full advantage of it. Websites are not designed for them, too crammed with lots of info and buttons. Operating systems are also a nightmare for those over 50 years old. </p>
<p>The iPad (or any tablet where file system and OS are invisible) will make a difference for these audiences. I&#8217;m not saying anything new here, you know&#8230; &#8220;the iPad will be the perfect computer for my mom&#8221; it has been said a thousand times already. But&#8230;</p>
<p>I see an oportunity for content to be tailored to these audiences. There is no media for them on the web right now. Studios make movies and shows for their audience and that&#8217;s people from 15 to 45 the most. Would that change if we had 10 milion elders ready to watch movies? All the classic movies would be available for them easily. Someone would make that move. Also new fiction could be made. Videoconference would be easy for them: no window resizing, no other programs on the background that would pop and overlap confusing them&#8230; Just contacts and a call button. Grandpa could call my son from everywhere, be that his favorite armchair or in the middle of a country walk when he sees that beautiful flower they were painting days ago and wants to show it to his grandson right away.</p>
<p>The transistor brought true mobility for old media and morphed it into something completely different.  This new device, be it the iPad or whatever similar, allows for completely new scenarios too. The most exciting thing about it is that none of them is science fiction. It&#8217;s all completely available, it only needs some work from our side, which is what I&#8217;m about to do right now. </p>
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		<title>I.D. Magazine is closing</title>
		<link>http://www.vostokstudio.com/blog/id-magazine-is-closing</link>
		<comments>http://www.vostokstudio.com/blog/id-magazine-is-closing#comments</comments>
		<pubDate>Wed, 16 Dec 2009 10:14:32 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1099</guid>
		<description><![CDATA[I.D. will close. It was announced recently on a press note published on FC: Since 1954, I.D. has served as one of America&#8217;s leading critical magazines covering the art, business, and culture of design. Today it is with regret that we announce its closure. The January/February issue of I.D. will be its last; subscribers to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.id-mag.com/GeneralMenu/">I.D.</a> will close. It was announced recently on a <a href="http://www.fastcompany.com/blog/cliff-kuang/design-innovation/breaking-after-55-years-id-magazine-design-bible-folds?1260909675">press note published on FC</a>:</p>
<blockquote><p>Since 1954, I.D. has served as one of America&#8217;s leading critical magazines covering the art, business, and culture of design. Today it is with regret that we announce its closure. The January/February issue of I.D. will be its last; subscribers to I.D. will receive Print magazine for the balance of their subscription.</p></blockquote>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-1100" title="idmag" src="http://www.vostok.es/blog/wp-content/uploads/2009/12/idmag.gif" alt="" width="235" height="300" /> Image ©Fast Company</p>
<p>I used to buy every number of it when I was a junior interaction designer. It was fascinating to see those amazing projects and prototypes where technology met real atoms. You couldn&#8217;t (and still can not) see that in Spain. I even dreamt of working for the companies mentioned there: Pentagram, IDEO, Teague&#8230; After some time I felt that the interaction side of it was weak and form + firm was somehow more important for the Magazine than real life projects and I quitted buying it.</p>
<p>I don&#8217;t buy design magazines any more. Well, somtimes I pick <a href="http://www.metropolismag.com/cda/">Metropolis</a> at a press kiosk in some internationa airport (it&#8217;s hard to find in Spain) but I mostly read about design on the web. I feel kind of sad, though. It was part of my professional life for some time.</p>
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		<title>Nearness</title>
		<link>http://www.vostokstudio.com/blog/nearness</link>
		<comments>http://www.vostokstudio.com/blog/nearness#comments</comments>
		<pubDate>Tue, 15 Sep 2009 15:34:51 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Interaction Design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=1011</guid>
		<description><![CDATA[Nearness explores interacting without touching. With RFID it&#8217;s proximity that matters and physical contact isn’t necessary. (thanks mort)]]></description>
			<content:encoded><![CDATA[<p><object width="520" height="293"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=6588461&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=6588461&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=ffffff&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="520" height="293"></embed></object></p>
<p><a href="http://berglondon.com/blog/2009/09/15/nearness/">Nearness</a> explores interacting without touching.<br />
With RFID it&#8217;s proximity that matters and physical contact isn’t necessary.</p>
<p>(thanks <a href="http://simplelogica.net/logicola/">mort</a>)</p>
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		<title>Braun on Flickr</title>
		<link>http://www.vostokstudio.com/blog/braun-on-flickr</link>
		<comments>http://www.vostokstudio.com/blog/braun-on-flickr#comments</comments>
		<pubDate>Sun, 26 Jul 2009 17:22:51 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[History]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=961</guid>
		<description><![CDATA[If you, like us, happen to love Braun designs from the 50&#8242;s to the 80&#8242;s (you know, those by Dieter Rams, Hans Gugelot, etc.), I suggest you suscribe to Braun&#8217;s group on Flickr. From time to time you&#8217;ll find rare beauties like this one: About this picture (by galessa&#8217;s plastics): This transistor radio is considered [...]]]></description>
			<content:encoded><![CDATA[<p>If you, like us, happen to love Braun designs from the 50&#8242;s to the 80&#8242;s (you know, those by Dieter Rams, Hans Gugelot, etc.), I suggest you suscribe to <a href="http://www.flickr.com/groups/73462273@N00/">Braun&#8217;s group on Flickr</a>. From time to time you&#8217;ll find rare beauties like this one:</p>
<p><a href="http://www.flickr.com/photos/galessa/3692649128/in/pool-450274@N23"><img src="http://www.vostok.es/blog/wp-content/uploads/2009/07/3692649128_f8eb1ac158.jpg" alt="" title="3692649128_f8eb1ac158" width="500" height="368" class="aligncenter size-full wp-image-962" /></a></p>
<p>About <a href="http://www.flickr.com/photos/galessa/3692649128/in/pool-450274@N23">this picture</a> (by <a href="http://www.flickr.com/photos/galessa/">galessa&#8217;s plastics</a>):</p>
<blockquote><p>This transistor radio is considered to be one of the first contributions of functionalist Ulm Design School (HfG Ulm), Germany, to Braun, although the actual designers are never mentioned. This radio was meant for foreign markets and is oddly marked only as &#8220;foreign&#8221;. It seems that Ulm functionalists could cope with some color after all. Made of white and tan injected Polystyrene; the strap is Vinyl. It is 17,5 cm wide. </p></blockquote>
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		<title>Condecorations: Seiko 6139-7100 Helmet</title>
		<link>http://www.vostokstudio.com/blog/condecorations-seiko-6139-7100-helmet</link>
		<comments>http://www.vostokstudio.com/blog/condecorations-seiko-6139-7100-helmet#comments</comments>
		<pubDate>Mon, 01 Jun 2009 15:29:19 +0000</pubDate>
		<dc:creator>Javier Cañada</dc:creator>
				<category><![CDATA[About us]]></category>
		<category><![CDATA[At the office]]></category>
		<category><![CDATA[Industrial Design]]></category>
		<category><![CDATA[Miscelanea]]></category>
		<category><![CDATA[Product Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=881</guid>
		<description><![CDATA[We&#8217;ve been condecorated. After a huge load of work we deserved a reward. You don&#8217;t deliver/launch three projects in one month and move to a new office all at the same time. Four beautiful timepieces (just three on the picture) have arrived at the office, each for one of the cosmonauts. They all are the [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been condecorated. After a huge load of work we deserved a reward. You don&#8217;t deliver/launch three projects in one month and move to a new office all at the same time.</p>
<p><img class="aligncenter size-full wp-image-883" title="watches" src="http://www.vostok.es/blog/wp-content/uploads/2009/06/watches.jpg" alt="" width="500" height="329" /></p>
<p>Four beautiful timepieces (just three on the picture) have arrived at the office, each for one of the cosmonauts. They all are the same: the classic SEIKO 6139-7100 Helmet (a.k.a. Darth Vader) <a href="http://lumberwatches.blogspot.com/2008/06/seiko-6139-7100-helmet-o-darth-vader.html">a collectors item (Spanish)</a> and a very reliable wristwatch.</p>
<p>These watches were released to the market around 1972 and after more than thirty years they work just nice. Here is a good picture where you can see its beauty. And errr&#8230; yes, they also have the &#8220;vostok palette&#8221;:</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-885" title="seiko6139-7100helmetblackdial" src="http://www.vostok.es/blog/wp-content/uploads/2009/06/seiko6139-7100helmetblackdial.jpg" alt="" width="500" height="375" /><em>Image courtesy of Jay IntrenUK</em></p>
<p>Go ahead, ask us for the time!</p>
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		<title>Does good design thrive in a depression?</title>
		<link>http://www.vostokstudio.com/blog/does-good-design-thrive-in-a-depression</link>
		<comments>http://www.vostokstudio.com/blog/does-good-design-thrive-in-a-depression#comments</comments>
		<pubDate>Mon, 16 Mar 2009 18:14:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industrial Design]]></category>

		<guid isPermaLink="false">http://www.vostok.es/blog/?p=786</guid>
		<description><![CDATA[A while ago the NYTimes publised an article by Michael Cannel titled &#8220;Design Loves a Depression&#8220;, which puts a positive spin on the current economic shake-up. Murray Moss then called bullshit in a rabid response at Design Observer: This is not a celebratory moment for design. Design-related businesses, including my own, are suffering, and will [...]]]></description>
			<content:encoded><![CDATA[<p>A while ago the NYTimes publised an article by Michael Cannel titled &#8220;<a href="http://www.nytimes.com/2009/01/04/weekinreview/04cannell.html?scp=10&#038;sq=design&#038;st=cse">Design Loves a Depression</a>&#8220;, which puts a positive spin on the current economic shake-up.</p>
<p>Murray Moss then called bullshit in a <a href="http://www.designobserver.com/archives/entry.html?id=38886">rabid response at Design Observer</a>:</p>
<blockquote><p>This is not a celebratory moment for design. Design-related businesses, including my own, are suffering, and will most likely continue to face very difficult times in the coming year, at the very least. That said, I deeply resent the tone of comeuppance in Mr. Cannell&#8217;s article, his condescending, parochial-school-matronly, Calvinistic reproach of the design that flourished during what he refers to as the &#8220;economic boom.&#8221;</p></blockquote>
<p>Which seems all nice and dandy, until you realize Mr. Moss is peddling <a href="http://www.mossonline.com/product-exec/product_id/29623/category_id/36">this kind of nonesense</a> at his &#8220;design related business&#8221;:</p>
<p><a href="http://www.mossonline.com/product-exec/product_id/29623/category_id/36"><img src="http://www.vostok.es/blog/wp-content/uploads/2009/03/pph_9091_l.jpg" alt="" title="pph_9091_l" width="480" height="480" class="aligncenter size-full wp-image-787" /></a></p>
<p>Excuse the quality of the photo, but it seems the profit margin on this $13,000 USD chair by Campana Brothers can&#8217;t buy a decent photographer. And taking a look at the rest of <a href="http://www.mossonline.com/category-exec/category_id/440">their catalog</a>, one can&#8217;t help but wonder how they got started in the first place.</p>
<p>I wouldn&#8217;t go as far as saying that good design thrives during an economic downturn, but at least it gets rid of the chaff. Good luck Mr. Moss.</p>
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