El País: new website, same old problemsby gabriela on 23/02/2012
Yesterday the new El País website launched and we thought we should celebrate it with a remake of our nytimes.com bar chart. To be honest, this one was much more fun to do: there are more periods of growth and restraint, more ups and downs, more information density, more pictures, less text.
But even more so because El País has gone through something The New York Times hasn’t: three very distinct identity crises. And our chart picks them up. It’s what we would call their ’5-year itch’: every 5 years El País renames itself, rebrands itself. El País digital became elpais.es in 2001, elpais.com in 2006 and today, in 2012, it’s called just plain and simply: El País.
But…What’s in a name? Especially, when you’re making the same mistakes.
I don’t think we’re being too harsh. Or are we?