When Braun stopped being Braun

by javier on 20/01/2011

These pictures from Faasdant’s set on clear design illustrate the exact moment when Braun stopped being a design driven company and became a marketing driven subsidiary of Procter & Gamble:

It’s easy to spot the switch from honest appearance to styling, the gratuitious use of color and shapes that are not meant to serve function but to convey things different than the product purpose.

Some time ago we made a short video in homage to Dieter Rams and those beautifully designed products:

We also paid homage to Braun in in our recent “To me, design is…” video. How many Braun products can you spot in it?

There are 2 comments in this article:

  1. 20/01/2011Óscar says:

    Está claro las diferencias en las primeras fases de diseño del producto, demuestran diferentes modos de entender la calidad. Me encantaría saber cuál es el resultado de todo esto en los clientes. Saldrán satisfecho con este cambio?, colmará sus expectativas esto por lo que buscan en un producto Braun? Mantendrá Protect and Gamble la fidelidad de los clientes con estos cambios? Sería para hacer una investigación.

  2. 20/01/2011Tweets that mention When Braun stopped being Braun - THE COSMONAUTS -- Topsy.com says:

    [...] This post was mentioned on Twitter by Oihana Alberdi and Marco van Hout, Javier Cañada. Javier Cañada said: When Braun stopped being Braun http://www.vostok.es/blog/when-braun-stopped-being-braun [...]

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