The Vostok blog

Many of you may already know BeBanjo, the multi-talented Madrid start-up that develops software for TV and VOD operators. They recently released Movida, a web-based software that untangles the mess for international and multiplatform rights management.

To make good use of Movida’s release, we helped BeBanjo in the redesign of their website and their branding. Our goal was to help explain their products better, and to create a simple yet handsome and extensible visual system to represent them.

We started off by exploring a western theme, lots of things fitted in without being overtly obvious: BeBanjo’s name, Spain’s history of spaguetti western cinema, and the folksy personalities of the team (in a good way!).

We presented a couple of options with a western theme (boots, cacti, banjos, etc) and they fell in love with the simple shapes of this hat:

So I made a family of hats made out of lines. However, when you use a dark background and clear lines they seem more complex than needed. So we added a simple rule:

In the end we decided on keeping the logos black & white, that way we can throw almost any color or texture and it still look goods (not that we would do it!).

Head over to BeBanjo.com to check out their brand new website and identity. I’ll talk about the website later!