The Vostok blog

I just turned off Buzz.

It took me a while to understand why I didn’t like it and then I realised it’s quite a simple reason. Google Buzz, like Twitter or Facebook are for entertainment while Gmail is mostly work.

When I want to concentrate I usually shut down anything distracting and focus on what I may be doing whereas it’s sketching, designing, writing emails, proposals, etc. I usually have a break every 10-15 minutes. Something short, just to check my planetaki, twitter and perhaps facebook (that happens less often). Everything is on separate tabs so work and distractions don’t get messed.

And then came Buzz with this bold number of “buzzs” right next to the number of messages in my inbox so every time I checked if there was eny new email I’d see that there was some fun going on at the Buzz Cantina and I couldn’t concentrate. I couldn’t have my Continuous Partial Attention the way it was supposed to be, in moderate intervals.

And friends, that is why I am shutting down buzz. Not because I don’t like it (in fact I really hate facebook for what it has and Buzz lacks) but because it’s too invasive, just like my friends throwing a party at our studio at office hours.